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Worcester BID led an informal group to look at installing new pedestrian fingerpost signage in the city centre making it easier for people to get around and be aware of the businesses in the city. An independent audit of existing and required signage took place and in Spring 2014 new signs began to be installed throughout the city centre – notice the Worcester pear finial on each one to give it a local feel!
This project is one of the most sought after by BID levy paying businesses when the consultation exercises were undertaken. It is also a large project with 67 signs to assess, and new attractions to add in (Hive, University Arena etc).
The signs highlight areas never promoted before such as Sidbury, Reindeer Court, New Street, Friar Street and The Shambles. Routes from each location have been carefully selected to ensure that given a choice, the chosen route takes in the most businesses en route.