Worcester BID

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Our City Centre Ambassadors

The Worcester BID Street Rangers undertake business visits, offer directions to tourists, deal with illegal busking and begging, meet and greet coaches, distribute BID material, sign businesses up to events and assist businesses on any issues that they might have.


James Bell

_dsc6707-25James joined Worcester BID in September 2016 as a BID Ambassador. Having grown up in South London, James moved to Worcester in 2010. Since then, he has worked in various city centre establishments and achieved a Bachelor of Arts with Honours degree in Tourism Management from the University of West England, Bristol. This coincides with his passion for enterprise, town planning and events management.

His main role as a visible presence on our streets is to work together with businesses, visitors and people of Worcester to provide a friendlier, more informed, safer and cleaner city, working closely with the Police and CCTV, as well as facilitating Worcester BID schemes, promoting trade and tourism with businesses and the public, and helping with BID events.

You can contact James on 07982 405009 or 01905 731612, or by email james.bell@worcesterbid.com. His normal Ambassador days are Friday and Saturday and his CityNet call sign is ‘Zero three’.


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