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Consultation with businesses outlined that marketing and promotion remains a huge area for the BID to be involved in. You wanted more investment in promoting the city and its businesses, fewer but larger events in more streets and an increased use of social media and digital marketing.
Therefore, we will be continuing to promote the city to a defined audience in order to boost trading levels amongst BID businesses. This area includes, events, street entertainment, campaigns, promotions and marketing using a variety of channels. Please click on the links below for further details on specific projects:
The agency appointed to assist with the delivery of Worcester BID’s Marketing and Communications from 2013 – 2015 was Modus Creative. To take a look at the 2013/14 Marketing Communications Plan, please click here: How to make it happen – Creative Structure & Delivery.
Modus Media (Foregate Street) will be continuing to assist with media planning for the financial year 2015/16 and the creative for Worcester BID marketing campaigns and events will be delivered by Worcester based business Design Religion.