Worcester BID

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Spreading the Word

Consultation with businesses outlined that marketing and promotion remains a huge area for the BID to be involved in. You wanted more investment in promoting the city and its businesses, fewer but larger events in more streets and an increased use of social media and digital marketing.

Therefore, we will be continuing to promote the city to a defined audience in order to boost trading levels amongst BID businesses. This area includes, events, street entertainment, campaigns, promotions and marketing using a variety of channels. Please click on the links below for further details on specific projects:

Events Calendar
Worcester Motor Festival
Worcester Foodie Festival & Fortnight
Student Offers
Uniquely Worcester  – 2nd November – 5th December 2015
Christmas Campaign
Fashion, Health & Wellbeing Event – NEW in February 2016
Customer Service Awards – returning in March 2016
Photo Gallery

 

2013-14 Creative Structure & DeliveryThe agency appointed to assist with the delivery of Worcester BID’s Marketing and Communications from 2013 – 2015 was Modus Creative. To take a look at the 2013/14 Marketing Communications Plan, please click here: How to make it happen – Creative Structure & Delivery.

Modus Media (Foregate Street) will be continuing to assist with media planning for the financial year 2015/16 and the creative for Worcester BID marketing campaigns and events will be delivered by Worcester based business Design Religion.

 

 

Past Projects (BID1):
Chocolate Day 2011 & 2014
Great British Summer Weekend 2012 & 2013
Riverside Arts Markets 2013 & 2014 (now organised by LSD Promotions on behalf of the Worcester Tourism Association)
The Big Busk 2011 – 2014
Worcester App 2013/14

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