Worcester BID

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14/11/2014 – E-Bulletin: Worcester at Christmas



Worcester BID Christmas Campaign
As you may have seen, our Worcester BID ‘Worcester Wonderland’ Christmas campaign is well under way. With the aim of getting people into Worcester and also keeping them in the city rather than journeying elsewhere, we have bought advertising spaces in local and regional papers, lifestyle magazines, the back of buses, at motorway service stations, petrol stations and major A roads, as well as train stations and phone boxes. This will be complemented by an online campaign including Google Display Network advertising, a series of emailers and social media posts. This week, look out for our Christmas wrap around Berrow’s Worcester Journal, followed soon by a postcard campaign reinforcing the message to 50,000 households.
This multi-channel marketing campaign will particularly focus on Worcester and neighbouring towns and cities including Malvern, Hereford, Cheltenham, Evesham, Droitwich Spa, Bromsgrove, Kidderminster, Shirley and Solihull.
Take a look at www.worcesterbid.com/christmas to find out about all things Christmas taking place at Worcester city centre this year. This year our audience reach is an estimated 3,835,359 people!
Golden Ticket Prize Draw
After the success of last year’s Golden Ticket competition, we are once again running this prize draw to win over £200 worth of prizes. Our Golden Ticket promotion is available for any members of the public who purchase something from a participating BID business. The Golden Ticket post box is located at the Tourist Information Centre at the Guildhall and the closing date is 31st December 2015.
We will supply Golden Tickets and promotional posters to you from Friday this week. If you need a top up, please give us a ring on 01905 731612 or email info@worcesterbid.com. Please get involved as it will help increase spend, plus it is nice to give something back to your new and regular customers upon making a purchase this Christmas. We will also collate all of the entries after the closing date, and if customers have provided their email address on the ticket and are happy to receive information from you, we will provide a list of their email addresses to you electronically for use in your own future marketing campaigns.
Click here to view our Q&A guide to maximising your benefit from the Golden Ticket promotion and FAQs about Christmas in Worcester.
Late Night Shopping & Sales
We are looking to encourage more visitors to do their late night Christmas shopping in Worcester on Thursdays in the run up to Christmas. To help people plan their visit, we are collating opening times by BID businesses and publish them on the Christmas page on our website. We would appreciate it, if you could send your late night shopping Thursday and Christmas opening times to info@worcesterbid.com or give us a ring on 01905 731612. We are also happy to feature your Christmas sales dates on www.worcesterbid.com/christmas.
Uniquely Yours Book inspires Christmas Shopping
Many people are still seeking inspiration for their Christmas shopping and the free Uniquely Yours  book published by Worcester BID is just doing that. With 151 independent businesses and a full BID business directory, the Uniquely Yours book is still proving to be ever so popular. If you would like to receive a top up of books to hand out to your customers or display at your reception area, please let us know the quantity required by emailing info@worcesterbid.com or phone 01905 731612.
What’s on this Christmas?
Christmas Lights Switch On
Today (Thursday 13th November 2014) the city centre Christmas Lights will be switched on in front of the Guildhall on the High Street with the switch on taking place at 5.40pm This family orientated event is organised by the Herefordshire & Worcestershire Chamber of Commerce.Arrival of Father Christmas
Father Christmas arrives in CrownGate Shopping Centre on Sunday 16th November. He parades through Worcester High Street from 12.45pm, followed by story time in Friary Walk at CrownGate, where he will read the story of The Nutcracker. Plus a special guest appearance from two of Father Christmas’ reindeer in Chapel Walk at CrownGate from 2pm, where you can meet and feed the reindeer. For more information view the Arrival of Father Christmas poster or visit www.crowngate-worcester.co.uk/events.

Story time with Father Christmas
Father Christmas and his Elf will be based in CrownGate’s Friary Walk (near Ryman & Mothercare). They will be reading out the wonderful story of The Nutcracker every Thursday to Sunday from 16th November. The opening times of this Worcester BID sponsored activity are Thursdays from 10am – 6pm and Fridays to Sundays from 10am to 4pm. During Christmas week the opening times are as follows: 22nd and 23rd December from 10am to 4pm, and on Christmas Eve from 10am to 1pm. Free story time with Father Christmas runs on the hour every hour during these opening times. Between stories, children can visit Father Christmas with their Christmas wishes and even post a letter. For further details visit www.crowngate-worcester.co.uk/events

Free Nutcracker Trail
Families can also wander through CrownGate’s Friary Walk & Chapel Walk to find giant Nutcrackers, each with different funny moustaches. A free Nutcracker Trail booklet can be collected from Friary Walk. This Worcester BID sponsored trail will be in operation from 13th November to 31st December 2014. For further details visit www.crowngate-worcester.co.uk/events.

When is the Worcester Victorian Christmas Fayre?
Thu 27th Nov:       12noon to 9pm                           Sat 29th Nov:       10am to 8pm
Fri 28th Nov:        11am to 9pm                              Sun 30th Nov:      11am to 5pm
The Worcester Christmas Fayre is organised by the Herefordshire & Worcestershire Chamber of Commerce. For further details visit www.visitworcestershire.org/christmasfayre or follow #worcxmas.
Alternatively you can contact the Chamber events team led by Helen Mole on 0845 6411641 option 2 or email helenm@hwchamber.co.uk

Festive Street Entertainment
On the three Saturdays before Christmas, i.e. on 6th, 13th and 20th December there will be a variety of Christmas themed street entertainment. Further details will be added to www.worcesterbid.com/christmas closer to the time.

For further event listings, please take a look at www.worcesterbid.com/events.
If you have any special events at your business, please send the event details to info@worcesterbid.com and we are happy to add these to our website and promote them on social media.

Christmas Parking Offers
Your customers can take advantage of a variety of parking offers this Christmas whilst they shop, eat and play at our local BID businesses….

CrownGate Parking Offers:
Park for just £1 all day Sunday and every evening after 5pm (until 9am on the next day). CrownGate Shopping Centre car park is now open 24 hours a day. 7 days a week. For further tariff details and general information, please visit the CrownGate website.

NCP Parking Offer:
For early Christmas birds, the NCP Cathedral Plaza car park has all day parking for just £3.60 if you arrive between 6.30-9.30am for a stay up to 12 hours the same day. For shorter stays between 6.30-9.30am our standard tariff is still available. For further details visit the NCP Cathedral website.

Worcester City Council Car Parking Offer:
Late night car parking in Worcester City Council car parks* free on Thursdays after 6pm. Offer valid from Thursday 4th December until 18th December 2014. Arriving earlier? Just pay from anytime you require up to 6pm and from then on it’s free!
On Sundays in December pay for two hours and get the rest of the day free in Worcester City Council car parks*. Offer valid from Sunday 30th November until Sunday 28th December 2014. To take advantage of this fantastic offer, all you have to do is buy a ticket on the day you park which is valid for 2 hours, display it on the window or dashboard and the rest of the day will be free.
* Both City Council parking offers are not valid at Cornmarket car park during the Worcester Victorian Christmas Fayre. For normal parking tariffs and information, please visit www.worcester.gov.uk.

……and don’t forget about RingGo to Pay to Park by Mobile Phone
As you may know, RingGo pay for parking by phone is a great way of ensuring that you decide when you want to leave town rather than the time on the ticket determining it! All you need to use it is a credit or debit card and a mobile phone. There is no need for change when you arrive and if you want to stay a bit longer than the time on your ticket, simply call 01905 880055 and follow the instructions. Many businesses will have further details should you need assistance. With RingGo, there is no excuse not to finish your Christmas shopping or indulge in a well-earned coffee without having to return to your car. There is also no convenience fee if you want to extend your stay! Visit www.myRingGo.co.uk for details or download the RingGo App. If you would like to receive a reference guide to keep at your business to show colleagues and customers / clients how to use it, please let us know and we are happy to deliver hard copies to you.


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