FREE Digital Marketing Training - Book Now!

Join Worcester BID and the Worcester City Council for FREE digital marketing training for all businesses

As part of the Welcome Back funding to support the recovery of the High Street and to future proof our businesses Worcester BID and Worcester City Council are pleased to announce a series of digital marketing training. Supporting businesses to develop skills, strengthen SEO, raise awareness and engage with larger audiences.

Training is available to any business member within the City Council district. This training is open to all businesses as part of the Welcome Back Fund.


What courses are available to your business? 

All training will run 9.30 AM - 12.30 PM (variations may occur depending on the course taken).


7th March - Social media that works for you / 1-2 hours

Social media, the importance and how to make it work for you. Creating content, building communities and making a plan.

8th March - Benchmarking your analysis / 1-2 hours

Why analytics are important, how to analyse them and why you need to understand your importance to improve your overall profile.

14th March - Digital advertising made easy. / 1-2 hours

Pay per click advertising, display advertising, social media advertising and paying to reach new audiences.

15th March - Creating a digital strategy / 2-3 hours

Digital marketing strategy involves an assessment of specific goals that are achievable through online channels, we will use the time to create one for your business.

21st March - Content planning and scheduling / 1-2 hours

How to plan your content, create calendars, using local events to your advantage and prepare for it.

22nd March - SEO and why websites work / 2-3 hours

Getting started with on-page SEO, application of technical SEO, keyword research and using Google business listing to be seen more.

28th March - How to rank for the web and secrets of growth / 1-2 hours 

How to write for the web, understanding landing pages, keyword application and the power of blogging, beating Google.. or at least getting close.

29th March - SEO strategies made easy / 1-2 hours

SEO strategy is a detailed plan to improve a website's search engine rankings in order to capture more organic traffic, we will use the course time to create one. 

4th April - Practical Marketing / 1-2 hours

Marketing strategies, trending techniques, measuring success and applying immediate marketing actions.

5th April - Everything web and your digital storefront / 2-3 hours

SEO content strategies, how to improve your digital storefront, optimisation for small businesses and creating a stronger website.

11th April - Digital marketing and PR let's break it down / 2-3 hours

Raising your overall PR perspective, utilising local channels, local events and utilising the community to raise your profile.

12th April - Tik Tok, new audiences and you / 1-2 hours 

Why TikTok is one of the most powerful social media platforms, how to utilise it and what the next steps are to reach new audiences.

18th April - Top-ups and deeper learning based on what people found difficult / 1-2 hours

We will use this time for extra learning, anything that course attendees struggled with or want more detail.

19th April - Wrap up questions and how to manage it / 1-2 hours

Within this course we will wrap up the entire course, what has been learnt and follow up questions and getting ready to keep growing your business.


To book onto any of the course options available please email our Business Administrator, Alice Ingleby-Faulkner, at: Alice.Ingleby-Faulkner@worcesterbid.com with the course dates, titles and times you would like to register for.


WORCESTER Business Improvement District (BID) has announced Sam McCarthy as their new Chief Executive

Sam McCarthy, Worcester BIDs newly appointed Chief Executive

Sam joined the team in 2015 and has since worked on managing key partnerships and
has actively developed brand awareness within the city. Sam has a strong background
in business support and engagement and will strive to build awareness and improve
business within the commercial area of Worcester in her new position of Chief
Executive at the Worcester BID.

Notably, Sam has managed the BID through a difficult Covid period and has achieved a plethora of triumphs that have benefited Worcester’s business district. Such achievements include securing funding through the Worcestershire LEP to set up peer to peer networks and the development of a key partnership with Worcester’s Big
Parade, acting to connect the community and businesses, building customer confidence and to reconnect with the city. Further engagement with the local community has been undertaken to support local businesses through shop local campaigns and the recent development of the brand Make it Worc, which has improved B2B relationships in the BID area. Sam has also overseen the installation of infrastructure within two of Worcester’s most iconic heritage streets to permanently enhance and create a vibrant space.

Sam said: “I am thrilled to be appointed Chief Executive at such a pivotal time to support the recovery of our High Street. We recognise the need to be creative and ambitious by exploring ideas to activate space and utilise our outdoor areas more effectively creating a continental dining experience. Also, with a key focus on the night-time economy, Worcester BID will be leading on delivering Purple Flag status to the city as well working with our licensed venues to achieve Best Bar None standards.”

Mark Hughes, Worcester BID Chairman, said: “The board of directors is delighted to welcome Sam to the role of Chief Executive. Sam has a genuine understanding of the complexities of operating a BID and we are confident in her ability to lead the team over this critical post Covid time.”


We are hiring!

We are hiring! An exciting opportunity to join Worcester BID as a Business Engagement & Marketing Executive has arisen.

As the Business Engagement & Marketing Executive at Worcester BID you will be responsible for delivering high profile, targeted and proactive engagement with all BID businesses. If you are passionate about Worcester and are keen to make a difference, we would love to hear from you!

You can find the job specifications HERE.

Apply via Indeed, or apply directly to Sam McCarthy with a cover letter and CV to the following email address: sam.mccarthy@worcesterbid.com


Tuesday Training for Worcester BID members

Are you a BID Business? Join Worcester BID for Tuesday Training and let's make Worcester safer together.

Tuesday Training is a 2022 initiative aiming to bring useful and free training courses to Worcester BID members. We want Worcester to feel safe for everyone in both the day and night. We believe it is imperative that health-based training is offered to create a safer community, a safer city and to make your staff feel trained and ready.

We will be running training throughout 2022 for you and your staff to utilise. You may currently sign up to attend the following free training programmes:

  • [AED] Defibrillator Training
  • First Aid
  • Catastrophic Bleed
  • Mental Health
  • Food Hygiene L2

You may also wish to register for the following training options:

  • Marketing Foundations
  • Website SEO Training
  • Conflict + Physical Intervention
  • Health + Safety with Risk Assessment

These can be found in our April-May date interactive .pdf. This can be found in a later news post.

To find out more about how we can support your BID business press here to open the interactive .pdf and explore what we have on offer and what each course entails. Dates and times for each course may also be found in the document attached.

To book, please forward your chosen courses and dates to gloria.hawthorn@worcesterbid.com.

Terms and Conditions:

All training is booked on a first-come, first-served basis. You may sign-up a maximum of two members of staff for each training course.


It’s time for a big switch on in Friar Street and New Street with the installation of new festoon lighting

It’s time for a big switch on in Friar Street and New Street with the installation of new festoon lighting along both streets, thanks to Worcester Business Improvement District (BID).

 

Worcester BID is responsible for the infrastructure and installation of year round festoon lighting along these two popular, historic streets. For years Friar Street and New Street could not have Christmas lighting or bunting due to a lack of fixing points. This is all about to change thanks to the BID. The lights will be in place by the end of October ready to celebrate the festive period and then stay in place into next year and beyond.

Hannah Webb from Bottles Wine Bar on New Street agrees: “We’re so excited at Bottles at the prospect of festoon lighting all down two of Worcester’s most historic streets. As a Worcester girl who has lived and worked largely on New Street and Friar Street it really inspires a sense of nostalgia and I believe will create a gorgeous atmosphere down our already buzzing little streets. They are a welcome addition, highlighting some of Worcester best independent businesses and boutiques. “

 

Terry Goodwin-Jones and Popi Pribojac own and run The Kings Gallery & Mangojuice Gallery on New Street.  Terry comments: “We are very pleased and excited to hear about the new festoon lighting for Friar Street and New Street. Having traded in New Street for 22 years, it has often felt that we are poor relations to other areas because we never have any Christmas lights, so to now have some permanent festoon lighting is fantastic, especially with the darker evenings coming. It will make these streets so much more atmospheric at night. This is another good initiative by Worcester BID to make Worcester a more attractive place to visit!”

 

Anja Potze owner of Anja Potze Fine Jewellery on Friar Street adds:  “We are thrilled to have the new festoon lighting on Friar Street, shining a spotlight on our independent boutiques, bars and restaurants. This is a thoughtful infrastructure for BID to put in place – and one that visitors and residents will love.”

 

And from Worcester BID, Samantha McCarthy says: “The anticipation around this new festoon lighting is brilliant to see.  It is in initiatives like this that city centres see their truest benefit from the BID, as a private sector support to provide extra elements to the city centre to assist our shops and business. Delivering projects to enhance the public realm is key to support with the recovery of our city post pandemic. We are encouraging locals and visitors to explore different areas of Worcester, helping spread footfall and spend.”

 

 

 

Boxed panel

Worcester Business Improvement District is a business-led and business-funded body, working to improve and promote Worcester city centre as a place to live, work, visit and invest. As a democratically elected, independent body, Worcester BID enables more than 600 businesses to work collectively to influence and impact on how Worcester city centre is managed and develops. BID has been successful to secure its third term with the objectives to promote, support and enhance Worcester.

along both streets, thanks to Worcester Business Improvement District (BID).

 

Worcester BID is responsible for the infrastructure and installation of year round festoon lighting along these two popular, historic streets. For years Friar Street and New Street could not have Christmas lighting or bunting due to a lack of fixing points. This is all about to change thanks to the BID. The lights will be in place by the end of October ready to celebrate the festive period and then stay in place into next year and beyond.

 

Hannah Webb from Bottles Wine Bar on New Street agrees: “We’re so excited at Bottles at the prospect of festoon lighting all down two of Worcester’s most historic streets. As a Worcester girl who has lived and worked largely on New Street and Friar Street it really inspires a sense of nostalgia and I believe will create a gorgeous atmosphere down our already buzzing little streets. They are a welcome addition, highlighting some of Worcester best independent businesses and boutiques. “

 

Terry Goodwin-Jones and Popi Pribojac own and run The Kings Gallery & Mangojuice Gallery on New Street.  Terry comments: “We are very pleased and excited to hear about the new festoon lighting for Friar Street and New Street. Having traded in New Street for 22 years, it has often felt that we are poor relations to other areas because we never have any Christmas lights, so to now have some permanent festoon lighting is fantastic, especially with the darker evenings coming. It will make these streets so much more atmospheric at night. This is another good initiative by Worcester BID to make Worcester a more attractive place to visit!”

 

Anja Potze owner of Anja Potze Fine Jewellery on Friar Street adds:  “We are thrilled to have the new festoon lighting on Friar Street, shining a spotlight on our independent boutiques, bars and restaurants. This is a thoughtful infrastructure for BID to put in place – and one that visitors and residents will love.”

 

And from Worcester BID, Samantha McCarthy says: “The anticipation around this new festoon lighting is brilliant to see.  It is in initiatives like this that city centres see their truest benefit from the BID, as a private sector support to provide extra elements to the city centre to assist our shops and business. Delivering projects to enhance the public realm is key to support with the recovery of our city post pandemic. We are encouraging locals and visitors to explore different areas of Worcester, helping spread footfall and spend.”

 

 

Worcester Business Improvement District is a business-led and business-funded body, working to improve and promote Worcester city centre as a place to live, work, visit and invest. As a democratically elected, independent body, Worcester BID enables more than 600 businesses to work collectively to influence and impact on how Worcester city centre is managed and develops. BID has been successful to secure its third term with the objectives to promote, support and enhance Worcester.


Wellbeing and City Treats – Support your Local

New season, new you? Post lockdowns, the appetite for wellbeing is strong. If the media reports are anything to go by, interest in self care and wellbeing (both physical and emotional) is much higher since Covid.  Worcester’s city centre businesses can help boost your mental, emotional and physical health to see you through the Autumn.

Our skin needs additional, different protection in the Autumn/Winter, against increased wind, cooler temperatures and rain.  Protect and enhance your skin as the seasons change with a facial at Simply Beautiful in St Swithun’s Street or at Infinity Beauty in Friar Street.  Book a new nail colour at All About Me in Sidbury and follow up with a hair treatment to soothe dried-out Summer hair at Wicked or Inspirational Hair.

 

Sleep is vital for your wellbeing and is an area where many people struggle.  Aid your sleep by stocking up on bathtime treats at Lush and The Body Shop.  Rosie Burge is trainee manager at Lush on the High Street.  “Since we reopened after lockdown, we are finding that as well as for gifts, many more people are coming in to buy items for themselves, for bathtime relaxation and also face masks and hair care.  We are very busy in the shop, and customers are commenting how lovely it is to come and in for a full retail experience, and that buying online isn’t as powerful in terms of smell and touch.”

 

Along the Shambles, health shop Revital has just celebrated its 9th anniversary of opening.  Post lockdowns, Manager Alex Browning is seeing new faces in the shop as well as established customers.  “There is a huge awareness in health now.  People seem to want to look after themselves, for example vitamin D is an area of great interest, probably due to people staying inside during lockdown.  From September to April, the sun is too far away from us here in the UK for our bodies to produce vitamin D, so this is something people are already starting to stock up on for Autumn/Winter.  Come in and ask us.”

 

At Fitness4less on Cathedral Square, manager Arran Arougundade reports that the gym and pool are both busy now having suffered with full closure during lockdowns.  “Since the last lockdown we have had many ex-members return and many new members join. Health is so important and we are seeing many take it more seriously, including getting back in the gym, creating a routine so they can be fitter and healthier.  During the Winter it will be vital to see people stay healthy: they need to be encouraged to join a gym so they can still exercise as the evenings get dark and cold. We have a pool, sauna and steam room so our members take full advantage of these luxuries as well as offering free parking for all our members now.”

Insider tip:  Did you know that Alex and Lisa at Revital are both qualified nutritional therapists and can offer expert advice in the shop?

 

 

Worcester Business Improvement District is a business-led and business-funded body, working to improve and promote Worcester city centre as a place to live, work, visit and invest. As a democratically elected, independent body, Worcester BID enables more than 600 businesses to work collectively to influence and impact on how Worcester city centre is managed and develops. BID has been successful to secure its third term with the objectives to promote, support and enhance Worcester.


September Style in the City – Support your Local

September is traditionally the time when the fashion industry introduces the new season styles and looks for Autumn/Winter ahead. If you’re not quite ready to embrace Autumn vibes, dress for an extended summer; there’s still plenty of choice in the shops.  For an Indian Summer with daytime sun and cooler evenings, layering works.  Start with your Summer tees and add a light top or jacket to address whatever the weather brings.   Layering is made easier with scarves and lighter weight tops and sweaters.  Head to Stanford and Little Italy next door to each other at the Crowngate entrance on Broad Street. Each one stocks a variety of gloriously coloured pieces which will help you cross over from Summer to Autumn in style.  Add your own individuality in the finishing touches.  Visit Fat Lip on the High Street for stylish costume jewellery to finish your look with panache or head to ? on the Shambles for more choice of layering accessories and jewellery.

Hugh Mckenzie is the owner of Stanford on Broad Street.  “We already have lots of new lines in store ready for the new season.  Our key trends this Autumn/Winter are for tweed, leather and waxed fabrics.  We have a full range of tweed hats and waistcoats which are perfect for transitional dressing. We also are stocking trench coat style raincoats which are big news.  Colour wise, purple, navy and mustard are going to be everywhere. We are looking forward to a busy autumn ahead.”

 

Head further into Crowngate shopping centre for more of the best fashion finds.  House of Fraser offers a wide selection of men’s and women’s wear across three fashion floors.  Visit New Look to pick up latest looks or head to New England for English Rose styling from Cath Kidson and Seasalt.

For the kids, (including last minute back to school essentials) try Marks and Spencer and for the cutest baby and toddler items, JoJo Maman Bebe.

 

Insider tip: A lot of body warmth is lost through the head.  Add a hat for a stylish way to add warmth if needed.  Stanford in Crowngate on Broad Street has a great choice.

 

 

Insider tip:  Follow New Look Worcester on Instagram for the team’s favourites from in-store.  @newlook_worcester

 

Insider tip:  Locals love Emporio in Friar Street for its one-off styles, plus jewellery to layer over.

 

 

 

Worcester Business Improvement District is a business-led and business-funded body, working to improve and promote Worcester city centre as a place to live, work, visit and invest. As a democratically elected, independent body, Worcester BID enables more than 600 businesses to work collectively to influence and impact on how Worcester city centre is managed and develops. BID has been successful to secure its third term with the objectives to promote, support and enhance Worcester.


Tasty Worc – Indulge in some of the city’s culinary delights

Outdoor dining isn’t just for foreign travel.  As the Summer sun lowers in the sky and we enjoy an Indian Summer, the array of restaurants on Worcester’s Cathedral Square is as tempting as ever.

Outdoor seating and tables came about as a result of Covid but are loved by many and will stay if and when the weather allows.  Cathedral Square at the end of Worcester’s High Street boasts Mediterranean style vibes with Covid-friendly outdoor dining for balmy September evenings.

 

Around the edges of Cathedral Square are a wide selection of bars and restaurants with a menu for everyone’s tastes, all with the stunning Cathedral backdrop and a friendly nod from Edward Elgar close by.  So, with the kids back in school, surely a lazy lunch with girlfriends is a well-deserved treat.  Or how about creating some quality family time at the weekend (no phones at the table?!)….. and could Thursdays be scheduled in as regular date night?

On the menu, Zizzi, Pizza Express, Yo Sushi, Cosy Club, Five Guys, All Bar One or Miller and Carter:  the foodie spots in Cathedral Square have a taste for everyone.

At Zizzi, next to the Elgar statue, Molly Massingham is the Assistant Manager who notes that the restaurant is always busy: “Since restrictions eased, we have been constantly so packed every day, all through the week. Customers tell us they want to catch up from being stuck inside for so long and are loving coming out to eat and socialise.  We get great feedback too about the outdoor dining space, giving out holiday abroad vibes.”

 

 

Insider tip:  Book Cote Brasserie for date night and toast yourselves to a glass of fizz. Try the Minute Steak for main off the extensive menu which caters for all.

 

Insider tip: Five Guys milkshakes – say no more!  These handspun vanilla milkshakes come with or without whipped cream, with different flavour options to mix in.  Indulge in Worcester BID favourite Oreo Cookie Pieces!

 

Insider tip: Yo Sushi menu is not only tasty but it’s a healthy, fresh option at lunchtime.

 

Insider tip: Locals love All Bar One for cocktails.  Try their Pornstar Martini with the girls on a Friday night.

 

 

Worcester Business Improvement District is a business-led and business-funded body, working to improve and promote Worcester city centre as a place to live, work, visit and invest. As a democratically elected, independent body, Worcester BID enables more than 600 businesses to work collectively to influence and impact on how Worcester city centre is managed and develops. BID has been successful to secure its third term with the objectives to promote, support and enhance Worcester.


Staycation with Worcester – Support Your Local

As the Summer starts to transition to the Autumn months ahead, September can often treat us to an Indian Summer in terms of some sunshine and warm temperatures. It’s a beautiful time in Worcester city centre, all the more so with so much going on. This is a great time to plan a weekend visit to the city for friends and family, or to come and enjoy Worcester for those living elsewhere.


Worcester has a selection of hotels and b&b’s to get away and recharge. The city’s oldest pub The Cardinal’s Hat has some stylish Georgian rooms in the Tudor timber framed setting; the Whitehouse Hotel in Foregate Street has a gym whilst the rooms at The Diglis House Hotel and Browns at the Quay both have blissful views over the River Severn.

Nigel Smith is landlord at the Cardinal’s Hat: “We are pleased that since restrictions eased in April, bookings for the rooms at the Hat have been steadily at pretty much full occupancy. It's lovely to see visitors coming to the county from further afield as a result of Summer staycations and we are delighted to welcome them. Guests are interested in the history of the Cardinal’s Hat and also love the central location here in Friar Street which is steeped in history.”

And over at Browns at The Quay, bookings for their boutique rooms are also strong: “We are running at 95% occupancy mostly from staycation visitors,” says the general manager. “There are lots of lovely folk coming to see our stunning city and county. We are proud to have 9.3 rating on Booking.com, which we feel reflects positively on guest satisfaction when they stay here.”

Insider tip: If cricket’s your thing, The Premier Inn overlooks Worcester’s iconic New Road cricket ground.

Worcester Business Improvement District is a business-led and business-funded body, working to improve and promote Worcester city centre as a place to live, work, visit and invest. As a democratically elected, independent body, Worcester BID enables more than 600 businesses to work collectively to influence and impact on how Worcester city centre is managed and develops. BID has been successful to secure its third term with the objectives to promote, support and enhance Worcester.


Park Life

As the Summer starts to transition to the Autumn months ahead, September can often treat us to an Indian Summer in terms of some sunshine and warm temperatures.  It’s a beautiful time in Worcester city centre, all the more so with so much going on.

The new school term is getting underway and the holiday season (such as it is this year) is mostly over, but Worcester is still enjoying a Summer feel.  Look up and around and you will notice the colours of garlands of bunting and swarms of butterflies and pop-up parks around the city, all put in place as part of the city’s recovery from lockdown.

Bunting is stung along shops and buildings in lots of bright colours. In tree branches across the city centre streets, make sure to spot vibrant butterfly decorations in different patterns and colours.   Take a break in the pop-up parks installed at Angel Place, South Quay and Cornmarket, where colourful seating and artificial grassed areas offer a peaceful chill-out zone for residents and visitors to take some time out with a coffee, sandwich or a book.

Samantha McCarthy from Worcester BID says the feedback is really positive: “Delivering projects such as this to enhance the public realm, which is key to support with the recovery of our city post pandemic. Projects such as this will encourage locals and visitors to explore different areas of the city, helping spread footfall and spend.  The butterflies are something new and different and we have been told how joyful it is to spot them unexpectedly in trees around the city centre.

The pop-up parks are a popular, albeit temporary addition to the city.  “My favourite is the park on South Quay,” adds Samantha McCarthy. “It’s the perfect spot to relax by the millennium fountains and watch the swans glide by.”

 

Insider tip: Grab a take-out coffee and panini from locals’ favourite Pappas in New Street and walk down to Cornmarket to sit and people watch in the pop-up park.

 

Insider tip:  Take the family to the Hive to have a wander round, find a corner to sit and read and then borrow some books to read at home, then walk over to Angel Place for a chill out in the pop-up park.

 

Worcester Business Improvement District is a business-led and business-funded body, working to improve and promote Worcester city centre as a place to live, work, visit and invest. As a democratically elected, independent body, Worcester BID enables more than 600 businesses to work collectively to influence and impact on how Worcester city centre is managed and develops. BID has been successful to secure its third term with the objectives to promote, support and enhance Worcester.