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Worcester BID is launching a ‘Please Don’t Be Gull-ible’ marketing campaign over the summer as part of their Attractive City project to educate both locals and visitors to Worcester City Centre on how to live alongside the gulls and the dangers of feeding the gulls.
People either love or hate gulls but, whatever your feelings, gulls have lived in Worcester for many years and we all need to become more aware of how they behave and what we can do to learn to live together more successfully and discouraging negative incidents.
Working alongside Worcester City Council, the BID is offering posters and window stickers to businesses and placed around Worcester City to help the message reach as many people as possible.
Raising awareness of how to understand and live with gulls is important from both an environmental and safety perspective; gulls can carry diseases such as E-Coli and Salmonella and, during the nesting season in particular, gulls can become aggressive whilst protecting their young.
During the week in the run up to the annual Food Festival (27th/28th July), the BID will be adopting a cutting-edge digital approach by launching a ‘Please Don’t Be Gullible’ geofencing initiative which should reach many visitors to the festival and hopefully protect visitors to the festival having their food snatched from them.
Phoebe Dawson, CEO, of Worcester BID said “Our aim is to educate locals and visitors to Worcester City Centre on how to live alongside the gulls as positively as we can with hints and tips such as disposing of your food responsibly, not leaving food unattended and not feeding the gulls or any other birds. We hope that this initiative will ensure Worcester remains an attractive, safe and tidy city for everyone to enjoy”.