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Consultation with businesses outlined that marketing and promotion remains a huge area for the BID to be involved in. You wanted more investment in promoting the city and its businesses, fewer but larger events in more streets and an increased use of social media and digital marketing.
Therefore, we will be continuing to promote the city to a defined audience in order to boost trading levels amongst BID businesses. This area includes events, street entertainment, campaigns, promotions and marketing using a variety of channels. Please click on the links below for further details on specific projects: