Worcester BID

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Groomed for Success at Awards Ceremony (29/09/2014)

House of Dogs Customer Service AwardsA business in Worcester city centre has been crowned Best Business for the second year running for its levels of customer service.

House of Dogs based in New Street beat off the challenge from over 60 other city centre businesses at the 4th annual Worcester BID Customer Service Awards. Scoring perfect marks, the dog grooming business, run by Stuart Wilson also won the Health, Beauty and Well Being category.


The results which are determined after an independent customer service assessment or mystery shop is carried out were announced at a ceremony at the Worcester Whitehouse Hotel last night (Monday). The assessments covered all sectors and as well as physical visits businesses were offered the chance to see how they fared when answering the telephone or responding to an email. Firms were assessed on a variety of factors including branch appearance, products and pricing, service, and staff image.


Other winners on the night were:


  • Entertainment & Leisure – Tudor House, Friar Street
  • Food & Drink – Café Mela, Foregate Street
  • Health, Beauty & Well Being – House of Dogs, New Street
  • Professional Services – Diocesan Board of Finance, Deansway
  • Independent Retailer – Halo Style, Chapel Walk, CrownGate
  • Multiple Retailer – White Stuff, High Street
  • Email Response – Hallowood, The Shambles
  • Telephone – Whittard of Chelsea, Chapel Walk, Crowngate


Businesses who scored 100% in their visit but missed out on winning the category after a telephone assessment tie breaker were also awarded trophies in recognition of their superb efforts and were:


Anja Potze Fine Jewellery – Friar Street

Early Learning Centre – Chapel Walk, CrownGate

Premier Places Estate Agent – Foregate Street


customer service awards logo

Adrian Field, Head of Worcester BID added that ‘the standards of customer service had slightly increased year on year in those businesses assessed but the stand out sector was in food and drink sector which performed brilliantly with an average score of 88% with all 16 businesses assessed being independent. Overall, the average score of the assessments for the physical visits was a healthy 81% and this puts Worcester in a very favourable light when compared with other cities who carry out such assessments.


House of Dogs is an independent business who have clearly demonstrated that excellent customer service will boost business through word of mouth and repeat visits – to win two years in a row is a great testament to that.’