Worcester BID

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Independent business set to Embrace publicity

Embrace Reindeer CourtMedia release – 19/10/2016

A business run by two sisters in Reindeer Court is set to be in the national spotlight tomorrow (Friday) as they celebrate being voted one of the top 100 small businesses in the UK.


Embrace, a lingerie shop run by sisters Lisa Farrington-Martin & Paula Farrington has been named by Small Business Saturday UK as exemplar in the way they operate as an independent and will be showcased as such when they have their turn to celebrate SmallBiz100 day. Each of the 100 businesses chosen across the UK is spotlighted each day for 100 days up until Small Business Saturday on December 3rd.


As part of the celebrations they will be holding a ‘Fitting & Fizz’ day with Vicki Owen from Wacoal from 10am – 3pm and there will be 10% off all full priced lingerie or swimwear products purchased on the day!


The business is already used to accolades having scooped the prestigious Stars Underlines Best Shop Awards Winners in the Special Care Recognition Category last year and are already finalists ahead of this year’s announcement next month. They won the Customer Service Award for best independent retailer from Worcester BID earlier this year. They have also benefitted from grants from Worcester City Council along the way which have been described as ‘invaluable’.


Paula explained ‘we are delighted to have been recognised as one of the top 100 small businesses in the UK and we are keen to show people what we are all about. Tomorrow’s showcase provides us with an opportunity to highlight the business and also do our bit for promoting independent businesses in Reindeer Court and Worcester city centre itself.’


Head of Worcester BID, Adrian Field added ‘Embrace is a great example of how to run an independent business and we are delighted for them to have been selected for such an accolade as they fully deserve it.’


Lisa added ‘We encourage customers new and old to come along and enjoy some fizz while we fit you with some fabulous new lingerie!’

Places will be limited and bookings can be made by calling 01905 619031.




To contact Embrace for further quotes or to arrange an interview please contact:

Lisa Farrington-Martin & Paula Farrington
23 Reindeer Court, Worcester, WR1 2DS
Tel: 01905 619031


Twitter: @connect_embrace
Facebook: facebook.com/embraceworcester


Awards that the business has won:

2014  Stars Underlines Best Shop Awards Finalists
2014  Worcester Customer Service Awards Highly Commended

2015  Awarded the Anita Centre of Excellence Certificate
2015  Stars Underlines Best Shop Awards Winners in the Special Care Recognition Category

2016  Worcester Customer Service Awards Winners in the Independent Retail Sector
2016  Announced as one of the Top 100 UK Small Businesses for Small Business Saturday
2016  Stars Underlines Best Shop Awards Finalists (final in Nov 2016)


Worcester City Business Start up Grant
Worcester City Council Business Growth Grant