Meet the Team

Your Worcester BID

Phoebe Dawson

Worcester BID CEO. Responsible for working with the board to agree the strategic direction of the organisation and has overall responsibility for the successful delivery of the BID Business plan.

All-round Queen of the World. Business woman extraordinaire. Likes shoes. Percy Pig lady.

Nadja von Dahlen-Andrews

Operations Manager. Responsible for updating and reporting on the BID delivery plan, providing operational support to the BID team and its board, database management, ballot operations, delivery of the BID website and implementation of a process driven environment.

Loves historic places, parks and gardens, art and culture. Accomplice for Foodie Fridays.

Sam McCarthy

Project Lead: Spreading the Word. Responsible for strategically planning marketing campaigns throughout the year. Ensuring consistent and measurable delivery of marketing projects for BID businesses including events and media.

Team motivator and idea-maker. Good influence. Marketing magician.

James Bell

Project Lead: Safer City. Responsible for delivering projects to enhance the safety of the City Centre, including the Worcester CityNet Business Crime Reduction Partnership and the Best Bar None accreditation scheme.

Most chilled out person on the planet. Has a beard. Likes coffee but argues with coffee machines.

Glo Hawthorn

City Ambassador. Responsible for City Safety, working closely with security and police. Undertakes daily business visits.

DIY queen and chocolate fiend. Can run fast in all kinds of footwear. Pocket rocket.

Shelly Simpson

Project Lead: Attractive City, Getting Out and About, Better Together. Responsible for delivering a range of projects and initiatives including training courses, cost savings, footfall data, discounted car parking, floral displays, and ‘all things gulls’.

Longest job title award. Has cute dogs. Hates seagulls. Makes fantastic chutney.

Dilys Watson

BID Coordinator. Heavy involvement in the Worcester Cares project, accountable for the distribution of weekly e-newsletters, supports Project Leads with BID projects.

Lover of cats and vegan cake. Is a princess. Eats a lot and sleeps a lot.