Training Courses

Over the past 12 months the demand for ecommerce skills has been key to survival. Worcester BID is funding a series of free training courses for employees of BID businesses to undertake.

SOCIAL MEDIA

online
4 weeks4 sessions
  • Twitter
  • Facebook
  • Instagram
  • LinkedIn

DIGITAL MARKETING

online
4 weeks4 sessions
  • SEO
  • Google garage
  • Google analytics
  • Raising profile

MEDIA WRITING

online
4 weeks4 sessions
  • How to write an engaging press release
  • Getting the attention of the local press
  • Different types of media
  • Styles of content

VISIT WORC WEBSITE

online
4 weeks4 sessions
  • Setting up a profile
  • Adding events / offers
  • Raising your business profile

BLOG WRITING

online
4 weeks4 sessions
  • How to start
  • Engaging content
  • Target audiences

CONSUMER NEWSLETTERS

online
4 weeks4 sessions
  • Mailchimp creating campaigns
  • Managing audience
  • Creating engaging content

LOSS PREVENTION

online
4 weeks4 sessions
  • Safer Business Workshops are free training sessions for Worcester BID and CityNet members. The workshops are perfect for businesses from both the day and night-time economies and will give attendees the confidence and tools to effectively handle potential situations. Topics covered can include radio operation, loss prevention, managing conflict, and operating DISC.

VISUAL MERCHANDISING

online
4 weeks4 sessions
  • Shop window displays
  • Indoor display
  • Floor layouts
  • Customer Journey

PEER 2 PEER NETWORK

online
4 weeks4 sessions