Promote

Marketing and promotion remains a huge area for the BID to be involved in.

Consultation with businesses outlined that marketing and promotion remains a huge area for the BID to be involved in. You wanted more investment in promoting the city and its businesses, fewer but larger events in more streets and an increased use of social media and digital marketing. 

Therefore, we will be continuing to promote the city to a defined audience in order to boost trading levels amongst BID businesses. This area includes events, street entertainment, campaigns, promotions and marketing using a variety of channels. Please click on the links below for further details on specific projects:

Current BID Projects


Open4business

Worcester High Street Hero

Worcester Independent Foodies

Promoting Your Worcester

Virtual City Sessions

Virtual Coffee Breaks

Digital Marketing Training

Worcester City Recovery Plan

Past BID Projects


Wall Planner 2019

Year-round Events

Great British High Street Award 2018

Christmas Campaign

Student Campaign

BID Awards & Customer Service Assessments

The Little Book of Independents

The Worc Social Magazine

Worcester Foodie Festival

Worcester Motor Festival

Uniquely Worcester

Aspire Worcester - Fashion, Health & Wellbeing

Worcester Open4Business Campaign

Worcester BID are working in partnership with Worcester City Council to provide an up to date business directory. The directory lists all businesses trading who have a delivery service, collection service or are open as they are essential businesses.

Take a look at the Open4Business Directory

Digital Marketing Training

Digital Marketing is even more important then ever. Worcester BID are offering virtual training sessions covering Facebook, Twitter and Instagram. All levels are welcome, sessions will be done through zoom and can be on a 1-2-1 basis or in small groups depending on demand.

To register for a sessions please email info@worcesterbid.com

Worcester City Recovery Plan

Worcester BID are working in partnership with Worcester City Council to ensure we plan and deliver a strategy to support the City with it’s recovery. The city centre is the heart of Worcester full of culture, history and independents. This is what makes Worcester stand out and is key to our city.

Please check back June to review the city Recovery Strategy.