Promote
Marketing and promotion remains a huge area for the BID to be involved in.
Consultation with businesses outlined that marketing and promotion remains a huge area for the BID to be involved in. You wanted more investment in promoting the city and its businesses, fewer but larger events in more streets and an increased use of social media and digital marketing.
Therefore, we will be continuing to promote the city to a defined audience in order to boost trading levels amongst BID businesses. This area includes events, street entertainment, campaigns, promotions and marketing using a variety of channels. Please click on the links below for further details on specific projects:
Current BID Projects
Open4business
Worcester High Street Hero
Worcester Independent Foodies
Promoting Your Worcester
Virtual City Sessions
Virtual Coffee Breaks
Digital Marketing Training
Worcester City Recovery Plan
Past BID Projects
Wall Planner 2019
Year-round Events
Great British High Street Award 2018
Christmas Campaign
Student Campaign
BID Awards & Customer Service Assessments
The Little Book of Independents
The Worc Social Magazine
Worcester Foodie Festival
Worcester Motor Festival
Uniquely Worcester
Aspire Worcester - Fashion, Health & Wellbeing
Worcester Open4Business Campaign
Worcester BID are working in partnership with Worcester City Council to provide an up to date business directory. The directory lists all businesses trading who have a delivery service, collection service or are open as they are essential businesses.
Digital Marketing Training
Digital Marketing is even more important then ever. Worcester BID are offering virtual training sessions covering Facebook, Twitter and Instagram. All levels are welcome, sessions will be done through zoom and can be on a 1-2-1 basis or in small groups depending on demand.
To register for a sessions please email info@worcesterbid.com
Worcester City Recovery Plan
Worcester BID are working in partnership with Worcester City Council to ensure we plan and deliver a strategy to support the City with it’s recovery. The city centre is the heart of Worcester full of culture, history and independents. This is what makes Worcester stand out and is key to our city.
Please check back June to review the city Recovery Strategy.