Attractive City

Ensuring that the BID area is attractive to locals, businesses, clients, customers and visitors.

Working with local partners we proudly deliver seasonal city dressing campaigns, work to reduce gull numbers, and continue to carry out spot-cleaning within the city.

We will continue to install and maintain Summer floral planters. In 2018 we worked in close partnership with St Richard’s Hospice to create the ‘Worcester Stands Tall’ project, which saw over 50 giant and small giraffes throughout the city centre, bringing over 3.5 million people into the city centre. Explore this page to find out more.

Making the Most of Empty Spaces

Worcester continues to buck the trend and impress when it comes to independent businesses!

The quarterly Springboard National Vacancy Rate Report for July 2019 shows Worcester boasts an impressive 65.3% of independent units compared to West Midlands at 20.2% and the UK national rate at 36.4%, almost doubling the amount of independent units to the UK national rate and more than tripling the amount of those in the West Midlands.

The same report also shows Worcester’s vacancy rate at 10.5%, faring much better than the West Midlands vacancy rate of 11.2% and within excellent range of the National Town Centre vacancy rate of 10.3%.

We look forward to sharing the results of the next Quarterly Report with you very soon!



The Worcester BID team, along with our BID businesses, stakeholders and partners, continues to work hard to encourage businesses into the city.

We will work with the landlords of empty units and other partners to encourage more pop-up shops/offices, and dress their windows with a stylish vinyl finish to make the property more appealing to ensure that our wonderful city continues to buck the national trend and remains a vibrant and exciting place to eat, work and live!

Please Don't Be Gull-ible!

Here at Worcester BID we are constantly looking at new ways in which we can help reduce gull numbers in the city centre, ensuring it remains a beautiful and safe city for locals and visitors alike.

We are continuing to work closely with Worcester City Council to bring new and innovative ideas to the forefront of our gull campaign.

If you would like your business to get involved in the egg replacement scheme, please contact Shelly on 01905 731612 and you will be contacted to arrange a free site visit.

We also continue to offer free gull proof sacks, posters and window stickers to our BID businesses and, following a successful digital geofencing marketing campaign that took place between 15th to 31st July to support the Food Festival, Worcester BID was delighted to bring another initiative, free, two sided, business card size information cards to display on tables or attach to menus.

  • Gulls associate people with food and are attracted to areas where food is plentiful
  • Gulls create mess by scavenging food waste, spreading their droppings on buildings, pavements, cars and you!
  • Gulls can be aggressive and noisy
  • Gulls can carry diseases such as E-Coli and Salmonella
  • Gulls are very protective of their young and may attack people and pets
  • Dispose of your food carefully and responsibly – never drop it on the floor!
  • Don’t feed birds on the street, in parks or open spaces – throwing food is classed as littering
  • Never leave food unattended
  • Don’t give a gull an opportunity to swipe food from you – be alert and keep food close to you
  • Ensure waste food is wrapped up before you bin it

If you would like free gull proof sacks, posters, window stickers or mini information cards for your business, please contact Shelly here.

Floral Displays

Summer floral planters have been installed and maintained by the BID across the city centre area for a number of years now.

In 2019, floral displays included hanging baskets and planters placed around the city by way of complimenting the Pop-Up Park in Cathedral Square across the summer.

We’re looking forward to bringing more beautiful displays to the city in the future.