Enhancing The City

Worcester BID collaborates with community members, partners, and city stakeholders to enhance the city. This involves improving walkability, enhancing city infrastructure, revitalizing the city centre, and securing additional funding and grants for the city and the community that uses it.

Wayfinding & Signage

Street Art

Window Art

Aerial Displays

Greening and Rewilding

City Superheroes


Signage and Wayfinding

Worcester BID led an informal group to look at installing new pedestrian fingerpost signage in the city centre, making it easier for people to get around and be aware of the businesses in the city.

An independent audit of existing and required signage took place and new signs began to be installed throughout the city centre.

This was a large project with 67 signs to assess, and new attractions to be added in (Hive, University Arena, etc) and the signs highlight areas never promoted before such as Sidbury, Reindeer Court, New Street, Friar Street and The Shambles. Routes from each location have been carefully selected to ensure that given a choice, the chosen route takes in the most businesses en route.

Worcester BID has continued to look at further signage opportunities for the city centre and a new artwork project has started to bring vibrancy into our city, reflecting the artistic talent of our residents and local community.

The first post that received a makeover is located on the High Street and was completed to commemorate the Jubilee. Starting September 2022, the city signage and electric boxes were be bought back to life by Worcester BID, creating art trails for residents and visitors alike.


Street Art

Worcester BID collaborates with local artists to revamp the deteriorating wayfinding signage and electric boxes that were rusted, tagged with graffiti, and damaged. The new designs reflect the business area, heritage sights, and Worcester’s overall essence.