Getting Out & About

A friendly, appealing and accessible city.

We want to ensure that the city centre BID area is easier and more appealing to get around, with the potential to increase a length of stay in the city. 

To aid this, we have implemented reduced car parking fees and the RingGo pay by phone scheme, as well as improved signage, regular footfall data output, and a ‘meet and greet’ service for coaches entering the city.

Coach Meet & Greet

Footfall Data

Wayfinding & Signage

Reduced Parking


Coaches Welcome

Coach Driver Vouchers

Worcester BID offers all coach drivers who visit Worcester a complimentary £10 voucher to spend on food and drink whilst parked in Worcester city centre on business. This entitles the driver to spend up to £10 at any of the participating businesses.

Here is what you need to do:

  • Once parked, visit the Worcester Tourist Information Centre, Guildhall, High Street (open Monday to Saturday 9.30am -5pm) to collect your voucher.
  • Alternatively, contact our City Ambassador on 01905 731612 to book a Meet & Greet Service where this will be provided.
  • Sign the voucher with your name and coach company.
  • Show the voucher at the point of order at any of the participating businesses to ensure that they will honour it and then hand it over at time of payment.

Meet & Greet Service

The Worcester BID City Ambassador and wider BID team offers a meet and greet service for visitors to Worcester. They not only point people in the right direction, they can take them there as well. Our City Ambassador is happy to welcome your coach on arrival in Worcester at a pre-agreed time for any future trips to the city you are planning.

Our City Ambassador can offer to give a quick introduction to your customers and inform them of where the Tourist Information Centre (TIC) is, the location of attractions and nearby toilets and any other general information. The nearby TIC will be able to provide any more specific information and maps.

Let the BID team know in advance when the coach is arriving, with a rough idea of how many passengers will be coming. Please call the BID team on 01905 731612 Monday to Friday between 9.00am and 5.00pm

The main coach drop off lay by is located on City Walls Road (A38), northbound direction of the dual carriageway, just past Charles Street. The closest postcode is: WR1 2AQ.

There are other drop off points located around the city centre, eg. Deansway and Sansome Street, please contact the BID Team on 01905 731612 for further information.

Footfall Data

Worcester BID’s footfall counters are an excellent means of assessing how busy the city is by area, day and even hour – allowing you to compare your own footfall or turnover figures and put them in context while also comparing them from year-to-year.

Join the footfall mailing listView past data

Average Daily Distribution

During week commencing 17th November, average daily visitors between Sunday and Friday numbered between 40,000 and over 52,000, peaking to over 78,000 visitors on Saturday


Visitors W/C 17th November 2019

Footfall continues to be encouraging during
week commencing
17th November

Numbers for October 2019
also up on October 2018

Monthly Visitors in October 2019


Monthly Visitors In October 2018


Discounted Parking

Worcester BID is currently negotiating discounted car parking spaces to offer to employees of Worcester BID businesses. Please check back soon.

Worcester City Council car parks

Season Parking Tickets are available for eleven of the fifteen Worcester City Council car parks. The season parking ticket allows the use of one car parking space within any car park within the selected zone. Drivers will be free to park at different locations in the city simply by clearly displaying the correct zone season parking ticket. The season parking ticket also allows the driver to come and go in and out of the car park as often as necessary during the 24 hour period. For further details about rates and the application process, please visit the Worcester City Council website.

Signage and Wayfinding

Worcester BID led an informal group to look at installing new pedestrian fingerpost signage in the city centre, making it easier for people to get around and be aware of the businesses in the city.

An independent audit of existing and required signage took place and new signs began to be installed throughout the city centre.

This was a large project with 67 signs to assess, and new attractions to be added in (Hive, University Arena, etc) and the signs highlight areas never promoted before such as Sidbury, Reindeer Court, New Street, Friar Street and The Shambles. Routes from each location have been carefully selected to ensure that given a choice, the chosen route takes in the most businesses en route.

Worcester BID has continued to look at further signage opportunities for the city centre and a new artwork project has started to bring vibrancy into our city, reflecting the artistic talent of our residents and local community.

The first post to receive a makeover is located on the High Street and was completed to commemorate the Jubilee… and more are coming! Starting September 2022, the city signage and electric boxes will be bought back to life, creating art trails for residents and visitors alike.