shop eat play | live
The core messages outlined on the posters are about the shopping offer, late night shopping Thursdays and the city centre food and drink venues to celebrate with more details on the website and social media.
With the aim of getting people to spend Christmas in Worcester and also keeping them in the city rather than journeying elsewhere, we are utilising:
Print distribution coverage of 802,415
Live 24/7 magazine in November and December
Newsquest titles: Worcester News, Berrow’s Worcester Journal, Malvern Gazette, Ledbury Reporter, Evesham & Cotswold Journal, Kidderminster Shuttle, Stourbridge, Halesowen, Dudley News, Redditch Advertiser, Bromsgrove & Droitwich Advertiser
Worcester Victorian Christmas Fayre Magazine
All About Magazine
Worcestershire Now Magazine
The Times and The Mail (WM region) gift guide insert showcasing our fabulous independent (18/11/17 and 19/11/17)
Instagram takeover by BID Businesses
Friday 1st December – The Cardinals Hat
Saturday 2nd December – Anja Potze Fine Jewellery
Sunday 3rd December – Worcester Victorian Christmas Fayre
To be involved in the Instagram takeover please contact Sam Murphy firstname.lastname@example.org
Interactive advent calendar
The advent calendar will be going live Friday 1st December and will be based on the Visit Worcester Facebook page. www.facebook.com/VisitWorcester/
Business film clips for social media
This Christmas to help you celebrate, Worcester BID want to throw a few more goodies into the festive mix! From the 1st to the 22nd December use our festive Snapchat filter for Christmas in Worcester. Save your Snapchat photos and party selfies, post them on social media using the hashtag #ChristmasInWorcester. Each week we will deliver chocolate and Bucks Fizz to 2 winners.
This multi-channel marketing campaign will particularly focus on Worcester and neighbouring towns and cities including Malvern, Cheltenham, Evesham, Droitwich, Bromsgrove, Kidderminster, Redditch, part of the Black Country area, South Birmingham and Shirley/Solihull.*
Worcester BID is working in partnership with Worcester City Council and Crowngate to host a one stop Christmas website (www.christmasinworcester.com), facebook page and twitter account to promote all things #ChristmasinWorcester. Please follow and share posts on
Further channels for advertising such as train posters are used by our partners to promote Worcester and its Christmas offer.
Take a look at www.christmasinworcester.com to find out about all things Christmas taking place at Worcester city centre this year.
How can BID businesses get involved and support the Christmas in Worcester campaign?
What and when is Small Business Saturday?
Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities. The day itself takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses. In 2017 Small Business Saturday will take place on Saturday 2nd December.
To view previous years’ Christmas campaign pages please click on the links below.
Working in partnership for a magical Christmas in Worcester: