Worcester Waves the Purple Flag

Worcester city centre has been awarded the prestigious Purple Flag accreditation for its evening and night-time economy (ENTE), following a successful application process by the city. 


The Purple Flag is a nationwide award; it recognises Worcester as a vibrant destination for dining, entertainment and culture between the hours of 17.00 and 05.00, successfully promoting the safety and wellbeing of visitors and local residents.

The accreditation process in Worcester has been led over the past seven months by Worcester BID, in partnership with other city organisations Worcester City Council, and West Mercia Police.

Sam McCarthy, Chief Executive for Worcester BID, said: “Purple Flag accreditation demonstrates excellence in the evening and night-time economy. Worcester BID has been the lead delivery partner for the application, with Worcester City Council and West Mercia Police as supporting partners to achieve the status for the city.  Purple Flag assesses all areas of the night-time economy, looking at safety measures and how partners work together utilising city resources such as CCTV and the CityNet radio scheme. They also look into city enhancements, ensuring a feeling of greater safety.  For example, New Street and Friar Street’s festoon lighting recently added by Worcester BID creates a vibrant atmosphere but also adds additional lighting to the area, making it feel safer.”




To support the Purple Flag application, Worcester BID is delivering Best Bar None accreditation which is a scheme supported by the Home Office and assesses licensed venues, ensuring they are meeting licence conditions and celebrating their successes where they go above and beyond.  Worcester BID has also been working to improve community safety by training businesses in first aid, the use of automated external defibrillators (AEDs), and the treatment catastrophic bleeding, as well as installing five new AED kits within late licensed venues around the city.  The next steps for this project are installing community AED kits externally to ensure there is 24/7 accessibility to life saving equipment.
















Sam McCarthy continues: “Worcester achieving Purple Flag status reassures and builds consumer confidence that our city is a safe and vibrant place. It will also help to put Worcester on the map and encourage prospective investors to set up businesses, families to make Worcester their home, and students to select Worcester University as their first choice to study.”

Nicki Williams, Vice Chair for Worcester BID says: “Everyone has worked incredibly hard to get this accolade.  Our city businesses will notice such a positive impact through having this award.  It represents another positive development by these city partnerships, led by the BID in this case, to improve our city.”

Councillor Marc Bayliss, Joint Leader of Worcester City Council: “Worcester has a growing reputation as a great destination for shopping, sight-seeing, leisure and much more. Purple Flag status confirms that our city is a great place for a relaxing, enjoyable and safe night out and provides a great basis for boosting Worcester’s popularity even further.”

Superintendent Rebecca Love said: “The award of the Purple Flag, which is a nationally recognised award, is a reflection of the fantastic partnership working taking place within the city. For a number of years, West Mercia Police have actively supported and worked with the Worcester BID, working closely and collaboratively to make a very real difference to the lives of people living, working and visiting Worcester.
















“The improvements to local infrastructure such as increased and targeted CCTV, improved lighting and a partners connected radio system has enabled popular venues in and around the city to be attractive to the public, encouraging families and friends to gather and enjoy their time in the City. My local Safer Neighbourhood and Problem Solving Teams compliment the hard work and dedication of our partners and of my wider team of officers and staff in supporting our community.”

Rachael Mitchell, General Manager at Worcester Whitehouse hotel adds: “This award is a reflection of the hard work between Worcester BID and the night-time economy businesses that go out of their way to ensure the city is a safe, interesting and engaging environment offering a wide range of services and facilities to not only its own residents, but also customers and visitors from further afield.  This is most important when the hotel is liaising with domestic and international travellers and could make the difference of whether they come to stay in Worcester or not.”

Dean Hill, director of Tramps, Velvet and Mode, comments: “Achieving Purple Flag, along with the Best Bar none accreditations, supports the positive steps that we as licensees and Worcester BID are making to raise the profile of Worcester and make visitors feel safe and have an enjoyable time.  As a long-standing night club business owner and resident of Worcester I'd like to thank everyone involved in achieving this award for Worcester.”

Police and Crime Commissioner John Campion said: “I am delighted to hear Worcester city centre has been awarded the prestigious Purple Flag award.

“I am committed to tackling the traumatic impact anti-social behaviour has on people’s lives. Thanks to my investment of £510,000 through the Safer Streets fund and strong partnership working, we have been able to reduce the number of anti-social behaviour incidents dramatically.

"This year there has been a 47% reduction in the number of anti-social behaviour incidents from April to August compared to the same period in 2021. I want to see the number of incidents continue to go down and with the implementation of modern safety measures like LED streetlights and additional CCTV cameras, I will continue to work with partners to make South Worcestershire even safer.”






For further information on Purple Flag, please visit www.worcesterbid.com.

Events in city centre - A notice from Worcester City Council


Saturday 17 September

Worcester Music Festival stage in Cathedral Square, live performances from 11am to 5pm. For more details visit www.worcestermusicfestival.co.uk

Sunday 18 September

Worcester Music Festival stage in Cathedral Square, live performances from 11am to 3pm.

A Remembrance Service for Queen Elizabeth II will be held at Worcester Cathedral from 4pm to 5pm.

Monday 19 September

The state funeral of Queen Elizabeth II will be livestreamed to a screen in Cathedral Square. The funeral takes place from 11am, however television coverage is likely to be broadcast throughout the day.

We would like all businesses in the immediate vicinity to be aware of these activities taking place. If you have any questions please contact citycentre@worcester.gov.uk

Thank you.

Michelle Newell

Tourism and Events

Worcester City Council





Following rumours of an energy prize freeze, over 150,000 businesses from across the UK are urging Government to act on spiralling energy costs which are proving more detrimental than the pandemic.

The #BusinessSOS campaign warns of mass closure and redundancies if immediate and effective action isn’t taken – the true situation that Britain faces today.

The newly formed #BusinessSOS campaign, founded by organisations representing over 150,000 retail, leisure, hospitality and tourism businesses warns harm caused by the spiralling energy crisis is superseding the pandemic with the potential to cause irreversible damage to UK high streets and the economy.

The #BusinessSOS campaign believes mass closures and redundancies are inevitable if Government does not swiftly implement measures that alleviate the critical pressures that businesses, like households, have been facing since April 2022.


#BusinessSOS three-point-plan to support ailing businesses:

Reduce VAT
• Headline rate reduced from 20% to 12.5%
• Business energy bills reduced from 20% to 5% to match domestic billing

Business Rates Relief
• 100% rate relief until 31st March 2023

Energy Rate Relief
• A discounted kwh price on all business energy bills




Matthew Sims, Founder of #BusinessSOS campaign and CEO of Croydon BID said:
“The new Prime Minister has days to save the high street as we know it. The impending announcement on how the Government will tackle the energy crisis facing businesses will either ensure businesses can remain trading or set in motion mass closures and redundancies. To say the energy crisis is worse that the pandemic is not an understatement, it is the reality facing businesses today and why the clock is ticking for the new Government to provide clarity and introduce measures providing tangible and immediate relief.”


Sam McCarthy, Chief Executive Worcester BID said:
“Government needs to act swiftly and decisively on rising energy costs to reassure businesses and communities across Worcestershire and the UK who are now at breaking point. Further delay could lead to many business owners and households going into debt, closure, and unemployment.

As a business community we need to work together. Worcester is proud to have 67% of its city made up of independent businesses now is the time to support local and keep our local
economy going.”

Andrew Taylor, Founder of #BusinessSOS campaign and Managing Director of Bart & Taylor said:
“Without immediate intervention local communities will change forever as they lose their social spaces. For the first time in living memory, energy costs are now greater than rent and increasing on a daily basis in the absence of any intervention or price cap since April. After surviving the pandemic it seems ludicrous that the needs of businesses are currently not being heard and could see the billions of funding provided during the pandemic go to waste.”

Kate Nicholls, CEO of UKHospitality, said:
“The hospitality sector is crucial to delivering the business-led growth the new Government is striving for, but we are facing an existential crisis due to soaring energy bills. We’re encouraged by the new Prime Minister’s commitment to tackling energy prices, but we need to see urgent, comprehensive action. As well as a price freeze, we need to see a cut to VAT and a business rates holiday if businesses in the sector are to have any hope of making it through the winter.”

Bill Addy CEO of Liverpool BID and Chair of The BID Foundation said:
“Businesses recognise that they benefited from the immediate support given them during the pandemic but we are in danger of all that support being thrown away as those same businesses that have worked valiantly to recover will be decimated by the cost of living crisis. Business is now at a watershed moment that needs an urgent response from our new Prime Minister, they need hope and certainty if they are to survive. It is business that will ensure that UK can grew the economy out of the coming recession but do that business needs to survive and that requires urgent action.”

Ojay McDonald, CEO of Association of Town and City Management said:
“Right now, businesses are already deciding to scale back or shut up shop for good. The knock-on impact on employment is unimaginably bad. We need decisive action from the
government now to save the high street. Let's not shy away from how comprehensive this support needs to be. Energy prices have been unsustainable for months. We are at the stage where a price freeze is inadequate.
Discounts on the cost of energy are vital. We also need to halt the decline of consumer confidence to keep businesses trading. That's why this three-point plan on energy, VAT and businesses rates as a combination is the right route to take.”

Michael Kill, CEO of Night Time Industries Association said:
“Over the last week we have seen a huge escalation in closure notices from pubs, bars, restaurants, venues and clubs across the country, with over 70% of businesses stating they will be financially compromised within weeks, all of which have stated untenable operating costs as reasons too close.”

“The industry's future is finely balanced between the delivery of an imminent survival package by the new Chancellor and continued consumer spend and confidence!”


Emma McClarkin, Chief Executive of the British Beer and Pub Association, said:

“The pub and brewing sector makes a huge contribution to our economy in high streets and local communities throughout the country, yet it still remains in a precarious position after the pandemic. Immediate action on energy is critical, but investment in our sector for the longterm is also essential. As the PM works towards a fiscal statement and full budget we hope she will seriously consider a cut to business rates and VAT so Britain’s pubs and brewers can get back on their feet fully and thrive in the communities they proudly serve.”


Joss Croft, CEO, UKinbound said,
“For the UK’s inbound visitor economy, a £28.4 billion export industry, to continue its recovery and exceed pre-pandemic levels, a fully functioning domestic leisure, retail and hospitality industry is absolutely paramount, however the current inflation and energy crisis is set to derail this. We need swift and decisive action from Government to safeguard businesses and jobs across the country.”

Worcester BID are sponsoring Worcester Paint Fest!

Worcester BID are proud to announce that were sponsoring 2 Artists for the Worcester Paint Festival!


Pogo Stencils

Pogo Stencils is a French artist who specialises in complex, multi-layer stencils. A big name in the Cheltenham Paint Festival 2018 & 2022, he has painted at Upfest, Beeston Paint Festival, Southsea Paint Jam and various locations in Britain.


Helen Haynes Artist

A Worcester based artist who specialises in black and white to produce intricate designs. She loves the challenge of working with two colours. Inspired by the outdoors and having an eye for detail. She even painted Inky the elephant at last year's elephant trail!.

Make sure to come on down to enjoy the festival over the 17th and 18th of September.

Worcester Jobs Fair

Worcester BID are proudly partnering with Worcester News to deliver the jobs fair in October at the Guildhall.

To support businesses with recruitment and attending the fair, Worcester BID are covering half the costs of BID exhibitors. For more details please read the Jobs Fair 2022 Media Pack. CLICK HERE.

The fair acts to support local businesses with recruitment and to further help residents to find work to support with the rising cost of living.

BID Exhibitors receive the following a stand in prime location, extensive advertising on Worcester News and Worcester BID channels, including live on the day posting, news posts and extensive social media impressions.


To enquire about a stall please email info@worcesterbid.com closing date for stall sign up for BID business offer is 16th September 2022.

Worcester Paint Festival is back for 2022!

Worcester Paint Festival (WPF) is an annual city festival bringing renowned names in the street art scene to the city to create a high quality, outdoor free public art trail. You may have seen the murals last September so be prepared for more!

Date: September 17th & 18th with artists starting to paint from Mon12th.

Please contact Kate on worcesterpaintfestival.co.uk if you have a wall that needs a brighten up or would like to sponsor the event in 2023!


Korean-inspired eatery Grounded Kitchen is set to open on 29th July on Foregate Street, in the heart of Worcester. This all-new taste sensation will revolutionise how people in the area eat, with its wide range of delicious and nutritious dishes that combine balanced, fresh ingredients with the rich, exciting flavours of Korea.




Grounded Kitchen’s passion for Korean-inspired food is bigger than punchy flavours, though. It’s about giving you a helping hand towards living a healthier, happier more balanced lifestyle. This all stems from Grounded Kitchen’s mantra of ‘Feel Good Food’.



The made-to-order Nourish Bowls make it easy for you to create a dish that suits your tastebuds – and dietary needs. They consist of fresh vegetables such as spinach, carrots, beetroot, peppers, avocado, edamame, sweet potato, spring onions, Korean Kimchi and fresh chillies, on a bed of brown or white rice infused with a range of intense and authentic marinades.


Choose from the aromatic Bulgogi or turn up the heat with the spicy Buldak Fire. You can tailor your bowl however you want with plenty of vegetarian and vegan options, from spiced mushrooms, potato, tofu or tempeh, while meat and fish eaters are kept satisfied with sizzling king prawns, angus beef, wild salmon or chicken. Whatever bowl you go for, you can be certain you’ll experience mouthful after mouthful of pure joy.


Alongside the Nourish Bowls, you can choose from filling SsamBaps and Korean Bao, as well as a range of Quenchers that you can select from to suit your mood. Try the refreshing Acai, with strawberries, blueberries, mango and acai, or the Detox Quencher which includes spinach, avocado, lime, basil, apple and spirulina. All are topped with a delicious mix of desiccated coconut, granola, almonds, strawberries and blueberries.


The 960 square foot store will seat 20 diners and create up to 20 new jobs in the city. Like all the stores within the Grounded Kitchen family, everybody that uses the Worcester store will be made to feel comfortable and welcome. You can choose to eat in or take away, plus there’s a delivery service through partners Deliveroo. Store opening hours are Monday to Sunday, 10:00-22:00.


This is the company’s eighth store opening and is an important milestone for the brand as it continues its expansion. To celebrate, the Grounded Kitchen Worcester team are offering 20% off all collection and dine in orders for their first month after opening.


Ralph Llanwarne, Grounded Kitchen’s franchise director, comments: “We’re very excited about opening our first store in Worcester. We pride ourselves on delivering meals so tasty that people forget that our basic focus is on a healthy balance, and we are delighted that the local community will now be able to experience our Korean Nourish Bowls at Grounded Kitchen for themselves.”


So, if you're a fan of clean eating and want to enjoy delicious and nutritious dishes – or simply love sampling new flavours – make sure you try Grounded Kitchen’s feel good food!


For more information follow @getgroundeduk or head to www.groundedkitchen.com for our full menu.


Grounded Kitchen, 7 Foregate Street, Worcester, WR1 1DB

There’s still time to get your entries in for this year’s Worcester Show

Whether you’re a great gardener, a brilliant baker or a creative crafter – there’s still time to showcase your talents at this year’s Worcester Show.

With 140 competition classes, there’s something to suit entrants of all ages – and even the family dog can join in the fun. But don’t leave it too late - entries close on August 8! All entries need to be submitted online at worcestershow.org.uk. Those without internet access can visit the Tourist Information Office for a paper copy.

Classes range from floral displays, fruit and vegetables, jams, cakes, art, photography and handicrafts – and you don’t need to be an expert – novice classes are available, plus classes just for children. Entries for the dog show can be made on the day. All judging will take place on Saturday 13 August, excluding Cacti & Succulents which will be judged on Sunday 14 August.

This year’s Worcester Show will be held on Sunday August 14 in the spacious surroundings of Pitchcroft Racecourse, and it promises to be a great day out for all the family.

Children can enjoy a whole host of activities from bouncy castles and a traditional merry-go-round and the ever-popular bungee rides. Free activities include face-painting with Doorstep Princesses, crafting with Arts & Wonder & Wotahoot and the brilliant Music bus from Severn Arts. A sports zone will offer taster sessions of a variety of different sports and an array of market stalls and independent stalls will offer bargains and gifts galore.

To add to the festival atmosphere, there will be musical entertainment throughout the day spread across two stages, with bands taking to the Tom Jones main stage and other acts appearing on the community stage. For the first time the show will also feature an Asian Mela Marquee showcasing food, art, music, dance and craft from across South Asia. This will include cooking demonstrations and henna and creative craft activities for all the family to enjoy.

The show is delivered by Worcester City Council, supported by the Friends of Worcester Show, and for 2022, in partnership with Worcester BID and Chin Badger Media.

Mayor of Worcester, Cllr Adrian Gregson said: “Worcester Show is always a fantastic day out for all the family and I’m very much looking forward to the event – there is so much to see and do. It’s also a great opportunity to show off your talents, whether they be cookery, gardening or art; it’s well worth entering one – or many - of the competition classes.”


Entries for the show are open until August 8. To enter a class or to find out more about the event, go to www.worcestershow.org.uk


Worcester BID are proud to sponsor the Queen’s Baton Relay

The timings and full line-up for The Queen’s Baton Relay’s route through Worcester have been revealed – with many exciting events taking place across the city.

Charity stalwart Philip Fowler

The Relay – part of the build-up to the Birmingham 2022 Commonwealth Games – will arrive on Friday afternoon, with local Batonbearers carrying the Baton around the city, encountering a packed programme of fun and activities along the way.

The main programme of events has been organised by Worcester City Council, working with partners across the city, and with sponsorship form Worcester BID (Business Improvement District). Fiesta, an evening programme of street celebrations at The Arches and the University of Worcester’s City Centre campus, has been programmed by Severn Arts.

The full schedule runs as follows:

  • 5:38pm – The first Batonbearer sets off from The Cross
  • 5:40pm – High Street
  • 5:41pm – The Mayor greets Batonbearer at the Guildhall
  • 5:44pm – Cathedral Square
  • 5:45pm – Worcester Cathedral: Civil War re-enactors will form a guard of honour at the main entrance; inside, an invited audience will enjoy a DanceFest performance at the tomb of King John
  • 5:50pm – College Green (outside Worcester Cathedral south door): open air performance by DanceFest
  • 5:54pm – King’s Boathouse: Baton is transported across the Severn by a Dragonboat, with Batonbearer Rebecca Redfern, Paralympics silver medallist; a flotilla of other boats will escort the dragon boat, which will do several loops on the river, heading south and then returning north
  • 6:09pm – Dragonboat returns to shore at the Swan Sanctuary Steps, Bromwich Parade, on the opposite bank of the Severn
  • 6:11pm - Worcestershire County Cricket Club, New Road: children form a guard of honour to welcome the Baton; invited audience watch Baton received at a schools’ cricket competition
  • 6:18pm - Cripplegate Park (entrance from New Road, by Tennis Courts): the Relay will be greeted by sports demonstrations (organised by freedom Leisure) and a further DanceFest performance
  • 6:24pm – Outside University of Worcester Arena, Hylton Road: the road will be closed, allowing for the creation of an open air wheelchair basketball court and the staging of an exhibition match, at which the Baton will be greeted
  • 6:28pm – Sabrina Bridge (with flotilla of boats below)
  • 6:32pm – Worcester Racecourse: 2014 Grand National winner Pieau De Re will escort his rider and Batonbearer Lizzie Brunt around the southern perimeter of the course, with Worcester Athletics Club running ahead of them. The Army will also be staging free family activities at the racecourse.
  • 6:42pm – Castle Street
  • 6:45pm – University of Worcester City Campus: Reception for the Baton, including speech from the Mayor. Following this, the final Batonbearer will take the Baton to The Arches, where Fiesta will begin.

All timings will be subject to change on the day. The main event times are shown on the attached map.

Among the best places for visitors and residents to stand to watch the Baton travel through the city are High Street, the Riverside, Hylton Road and Worcester Racecourse.

The evening’s Fiesta, organised by Severn Arts, will start at 7pm, with the Heavy Beat Brass Band parading from the City Campus, to The Arches. There will then be street performances in the area until 9pm, including music, colourful stilt-walkers, Mexican Day of the Dead figures and dragons.

The Mayor of Worcester, Councillor Adrian Gregson, said: “The arrival of The Queen’s Baton Relay in Worcester is a true moment for celebration, allowing all of us to cheer on some amazing local people who will be carrying the Baton. It’s very exciting to see such a great programme of fun events being laid on for everyone in our city to enjoy.

“I want to thank everyone who has worked so hard to welcome the Relay to our city and to give our residents a chance to share the excitement of the Commonwealth Games. Special thanks are due to Worcester BID for their sponsorship of the big day.”

Road closures orders will be in place along the route before and during the route, with most closed for varying periods of time between 4.30pm and 7pm. Hylton Road, from the retail park to Henwick Road, will be closed from 5.30pm to 8pm, while Cherry Tree Walk, Infirmary Walk and Netherton Court will be closed from midday to 10pm, to allow for the setting up of the baton reception and the Fiesta evening street celebrations.

Full details of the road closures are at www.worcester.gov.uk/advice-benefits/road-closures-for-approved-events.

Birmingham 2022 is hosting the 16th official Queen’s Baton Relay – a journey which brings together and celebrates communities across the Commonwealth during the build-up to the Games. The Relay provides the opportunity for communities to experience the excitement for Birmingham 2022.

The Queen’s Baton Relay is travelling the length and breadth of England, before arriving at the Opening Ceremony for the Birmingham 2022 Commonwealth Games on 28 July.

Members of the public are encouraged to get involved with the celebrations and embrace the arrival of the Baton, taking the opportunity to experience the buzz of Birmingham 2022 in their community. The Birmingham 2022 website at www.birmingham2022.com/qbr gives more detail on the events and where to line the route.

Thousands of Batonbearers, each with inspiring backgrounds and stories, have been given the honour of carrying the Baton during the journey through England, including those nominated in recognition of their contributions to their local community, whether that be in sport, education, the arts, culture or charity. Between 40 and 130 Batonbearers are carrying the Baton each day, and the Relay will reach hundreds of villages, towns and cities during its tour of the country.

Since its inaugural appearance at the Cardiff 1958 Commonwealth Games, the Queen’s Baton Relay has been a tradition for the Commonwealth Games.

The Birmingham 2022 Queen’s Baton Relay began at Buckingham Palace on 7 October 2021, when The Queen placed her Message to the Commonwealth into the Baton and passed it to four-time Paralympic gold medallist Kadeena Cox, who had the honour of being the first of thousands of Batonbearers to carry the Baton.

Since then, the Baton has visited Commonwealth nations and territories in Europe, Africa, Oceania, the Americas and the Caribbean.

For more information on the Queen’s Baton Relay, visit www.birmingham2022.com/qbr.

A-Plan Insurance collect trophy for Insurance Broker of the Year

A-Plan Insurance (a Howden company) collected the trophy for Insurance Broker of the Year at the prestigious British Insurance Awards on Wednesday 6 July 2022. They were shortlisted alongside strong competition from five other brokers, and were selected not just because of their excellent, highly personalised advised service they provide their clients, but how they immerse themselves in the communities in which they operate, supporting local clubs, charities, schools and businesses.

The event took place at the Royal Albert Hall with over a thousand people from across the insurance industry in attendance. A-Plan CEO Kelly Ogley collected the award and commented;

“I am absolutely delighted and over the moon that we won Broker of the Year at the British Insurance Awards - one of the insurance industry’s more prestigious awards. It’s reflective of our unwavering commitment to caring for our clients, consistently providing top-quality service in everything we do, whether that be to our clients, in the local community or to each other.

We have a great team of people who are passionate about continually going the extra mile for clients, and this is for them. Whilst I had the privilege and honour of collecting the award, it is for the team, for whom it means everything to receive such an accolade. They make me very proud to be their CEO.”

Worcester Branch Manager, James Parker comments “Winning this award means so much to us all, and highlights that being local, utilising data and tech, and providing our clients with a truly personalised advised service is what we are all about. Because we don’t sell insurance online and only offer an advised service, in branch or over the phone, this award celebrates all of those things! We couldn’t be prouder, and look forward to sharing the wonderful news with our clients.”

It was also great that we got to celebrate with colleagues from Howden, Aston Lark, Dual and KGM, who were at the event.”


Congratulations A-Plan!!

Find out more about A-Plan Insurance at www.aplan.co.uk