The Unfolding Garden
This summer, something beautiful is blooming across Worcester…
🌺 About the Trail
The Unfolding Garden is a family-friendly art trail celebrating creativity, community, and colour. From 22nd July to 31st August, explore the city in a whole new way — with 20 stunning sculptures, decorated business windows, and a trail that invites discovery around every corner.
Whether you’re a local or visiting for the day, this is your chance to experience Worcester in full bloom.
🌺 What to Expect:
From the 22nd July – 31st August 2025 explore:
-
20 Sculptures: Discover unique, artist-designed sculptures inspired by nature, growth, and storytelling.
-
30 Window Art Displays: Local businesses across the city will transform their windows into vibrant floral scenes.
-
A Family-Friendly Trail: Follow the map to collect stamps from participating businesses as you explore.
Perfect for families, art lovers, and curious explorers of all ages!
🌺 How to Join the Trail:
The full trail map will be available for just £1 from 22nd July.
Check back here for locations where you can pick up a printed map
Finished the trail? Return your completed map to The Hive to enter our competition and be in with a chance to win a prize!
The winners will be contacted after the trail closes.
🌺 Book Benches & Storytelling Sessions
As part of The Unfolding Garden, keep an eye out for our colourful Book Benches located in Cathedral Square, Friary Walk, and The Hive.
These special spots will host storytelling sessions and meet-and-greets with our friendly garden gnome throughout the summer. It’s the perfect chance for little ones to sit, listen, and be part of the story. 🌿
📅 Dates and times will be announced soon — stay tuned!
🌺 Limited Edition Tote Bags
To celebrate Independent Retailers Month, we’ll be launching limited edition The Unfolding Garden tote bags this July!
Designed to complement the trail’s floral theme, these eco-friendly bags are the perfect summer accessory — and a beautiful way to show your support for Worcester’s vibrant independent scene.
Worcester is proud to boast over 67% independent retailers, and these limited edition totes celebrate just that.
Available for purchase from selected locations — details coming soon!
🌺 Supporting a Vital Local Cause
All proceeds from The Unfolding Garden trail will go to support Worcester Safe Space – a vital service helping vulnerable people stay safe in the city.
Worcester Safe Space provides a safe place for anyone in need — whether that’s due to injury, intoxication, vulnerability, or simply needing help. The service reduces pressure on emergency services and offers compassion, first aid provision, and welfare support support when it’s needed most.
By taking part in the trail or purchasing a map, you’re helping to keep this essential community service running.
🌺 Get Involved:
-
Share your adventure using #TheUnfoldingGarden
-
Tag us on social media and help the trail grow!
Discover your #MatchMadeInWorcester on our February Instagram!
If you haven’t yet discovered the Worcester BID Instagram, now’s the time to give it a follow: find it @worcesterbid! It’s your go-to spot for fresh ideas, uncovering hidden gems, and rediscovering all the fantastic things our city has to offer – even those you might’ve walked past a hundred times and never ventured inside.
January’s posts have been a treasure trove of inspiration, introducing locals to new corners of Worcester they might never have explored before, from new bars to sightseeing at heritage locations to places you can go for pottery painting.
And now, with February just around the corner, bringing with it the month of love, Worcester BID is gearing up to launch their exciting #AMatchMadeInWorcester campaign – something a little different, a little unexpected, and perfectly tailored to bring the Worcester community closer together. What exactly does it involve? Well, that’s for us to know and you to find out! Let’s just say, it’s going to help you or your friends find their perfect match – whatever that may mean…
Intrigued? You should be! The campaign officially kicks off tomorrow, and you won’t want to miss a moment. Follow us on Instagram now to stay in the loop and be part of the fun.
At Worcester BID, we pride ourselves on keeping things fresh and on keeping you, our community, updated with all the latest and fun on offer. From promoting our amazing local businesses to helping the community fall in love with their city all over again, it’s a great page to follow… if we do say so ourselves... Be part of it. After all, some of the best matches start right here in Worcester!
The Victorian Christmas Fayre comes to Worcester City Art Gallery & Museum
Christmas Craft Fair 29 November – 1 December
Worcester City Art Gallery & Museum is joining in with Worcester’s popular Victorian Fayre by hosting a Christmas Craft Fair at the Foregate Street gallery, showcasing a wide variety of crafts to purchase from some of the best craft makers in the region.
A sumptuous and colourful range of jewellery, ceramics, glassware, textiles and artisan foods will be on sale, with different makers exhibiting across the three days.
Art Gallery & Museum Events Officer Tracey Ayre says: "We are delighted to be joining in with the Victorian Christmas Fayre by hosting a celebration of craft with many different makers on show all so talented and producing beautiful wares. It is ideal if you are looking for unique Christmas gifts, and being situated just five minutes’ walk from the High Street we hope visitors to the Victorian Fayre will come and visit us and shop for that special something."
Visitors to the Craft Fair can also enjoy traditional festive music from choirs including local favourites GRVIII Men In Harmony, and Got 2 Sing. They can browse the fabulous Museum Shop which has an excellent range of Christmas cards and gifts to suit all pockets and enjoy seasonal treats in Little Al’s Kitchen at the Balcony Cafe. The annual colourful exhibition by Worcester Society of Artists is also open.
The Christmas Craft Fair is on at Worcester City Art Gallery & Museum on Friday 29 and Saturday 30 November 10am – 4pm, and Sunday 1 December 10am – 3pm. Entry is free.
For more information including Christmas opening times please see www.museumsworcestershire.org.uk or call 01905 25371.
What Worcester Could Lose Without the BID
In March this year, Worcester BID reached out to the community, keen to hear directly from its membership, the local business community. The feedback was clear: safer streets, a vibrant city centre, and support for business skills and staff retention are crucial. However, without Worcester BID, the essential services and initiatives that work towards a better livelier city could disappear, leaving a significant void that statutory services cannot fill.
Worcester BID plays a pivotal role in ensuring the safety and vibrancy of our city. Without it, the initiatives that contribute to safer streets would be at risk. This includes the Worcester Safe Space and team, Safer Streets Officers, and the CityNet Radio System that connects retailers to CCTV and Police. Regular Safer City meetings, youth support to reduce ASB in the city through The BASE Youth Hub and plans to reduce anti-social behaviour would all face termination.
The aesthetic appeal of Worcester would also suffer if these enhancements were not in place. The festive lighting adds a magical touch to the city during the Christmas holidays, and the creative aerial displays during summer, window art, planters, planting upkeep, and public art installations are all funded, organised, and supported by Worcester BID. These improvements make Worcester not just a place to shop, and do business, but a destination in itself. Many people share selfies and photographs of the installations on social media, creating a buzz and inspiring others to book long weekends in the city. Businesses have also reported that dwell time is up, as well as artwork providing a reduction in graffiti tagging.
Moreover, Worcester BID serves as a strong, business-focused voice, advocating for the city and its businesses. From securing external grants to leading on city accreditations, Worcester BID plays a crucial role in attracting foot traffic and investment. It is also a key stakeholder in shaping the future of the High Street, ensuring that the needs of local businesses are at the forefront of development plans.
Promotion is another area where Worcester BID excels. The city’s presence in national and local press, on television, and across social media platforms would diminish without their efforts. Business filming, professional photography, and city trails that draw visitors and locals alike would also be lost.
Finally, Worcester BID provides invaluable support to businesses in retaining employees. Through compliance training, management development skills, customer service training, social media skills workshops and more, Worcester BID helps local businesses gain invaluable skills. They also offer employee discounts, and local discounted parking schemes, and provide confidential welfare support via the Safe Space initiative.
In summary, Worcester BID is more than just a business improvement district; it works to connect the City’s services with its business community, working to provide safer streets, stronger communities, and a thriving Worcester. Without it, the city stands to lose far more than just a few services. For more information on Worcester BID, please explore www.worcesterbid.com.
What would happen if we lost Worcester BID's leadership and investment?
"Worcester BID has been part of city leadership for nearly 15 years. In the past 5 years, significant changes have been made, resulting in real improvements in the City of Worcester for its residents, business owners, and workers. We hope to continue this great work for another 5 with a resounding YES"
~ Samantha McCarthy, Worcester BID CEO
As Worcester continues to grow and evolve, the role of the Worcester Business Improvement District (BID) has never been more critical. The potential loss of Worcester BID would have far-reaching consequences, not just for businesses but for the entire community. Through innovative projects such as Safe Space and Safer Streets Team and strategic partnerships, Worcester BID has significantly contributed to the vibrancy and safety of our city; a contribution totalling over 6 million pounds of investment directly back into the city. The absence of such initiatives would undoubtedly be felt across all sectors.
Indirect Benefits of Our Work
One of the key strengths of Worcester BID lies in the indirect benefits it provides to the city. Seasonal floral displays enhance our space whilst City aerial displays have become a hallmark of Worcester’s charm, shared widely on social media, drawing both locals and tourists alike. These visually stunning additions brighten the cityscape and attract media attention, putting Worcester on the map as a destination worth visiting.
Initiatives like Safe Space Worcester increase consumer confidence, ensuring that the city stays a safe and welcoming environment for all and providing parents with an extra level of security when sending children off to university, or choosing a place to live. Worcester BID's new partnership with The University of Worcester has also added extra reason for future paramedics to choose Worcester with the provision of real-world placements in the City.
Benefits to Services and Clients
Worcester BID’s impact extends beyond the visible enhancements to the city. By providing extra investment, the BID has enabled local service upgrades, such as by adding a connective radio system between CCTV, West Merica Police, Safer Streets Officers and local businesses, resulting in a better experience for business owners and improved crime reduction strategies. Through effective lobbying, the BID has secured funding and resources that contribute to a stronger city infrastructure; in 2023, over £100,000 of added income from grants was injected into projects to benefit the City. This, in turn, makes Worcester an attractive location for new businesses, creates job opportunities, and develops a stronger City to attract new residents to choose Worcester to make home.
Moreover, the BID’s efforts in marketing the city and achieving national accolades have provided a compelling reason for entrepreneurs to start businesses here, whilst keeping partners accountable and moving forward by finding gaps in provisions
and developing solutions. Statistically, our current vacancy rate is below area averages, whilst our independent rate is significantly above, sitting at 67.5%, showing we have fostered and kept a unique city alive. By advancing partner collaborations, the BID has played a crucial role in shaping Worcester into a dynamic and appealing place to live, work, and visit.
What the BID Provides
At its core, Worcester BID is about creating a thriving community. It provides a platform for businesses to collaborate, share resources, and achieve common goals. The BID’s work encompasses a wide range of activities and will always aim to champion the interests of local businesses and residents.
As we look to the future, continued support for Worcester BID is essential. Without it, we risk losing the very initiatives that keep our City ticking. Worcester BID provides not just services, but a vision for a stronger, more connected community—a vision that we cannot afford to lose.
For more information, follow us on Twitter, Facebook, and LinkedIn @worcesterbid.
The Impact of Worcester BID: Strengthening Our City Together
Since its inception, Worcester BID has been at the forefront of driving positive change in our city centre. With over £6 million invested, we have worked tirelessly to enhance Worcester, increasing footfall that directly translates into additional income for local businesses. Our commitment extends beyond financial investment; it’s about creating a vibrant, connected, and safe environment for everyone who lives, works, or visits our city.
Our investment has gone far beyond enhancing the streets We have prioritised the creation of safer streets and stronger communities. Through targeted initiatives, we’ve upgraded lighting, added aerial displays that have gained national recognition on Beautiful Britain, enhanced surveillance, and collaborated
closely with local law enforcement. These measures have made Worcester a more secure and welcoming place to enjoy both day and night.
Worcester BID serves as the vital connector in our city, uniting diverse sectors—retail, services, and hospitality—whilst working closely with local governance and advocating on behalf of the business community when needed. We are committed to providing ongoing support and training to local businesses, helping them thrive in an ever-changing market. Our workshops, training sessions, and one-on-one support have empowered businesses to adapt, grow, and meet the needs of their customers more effectively.
The impact on the local economy has been significant. By attracting more visitors to our city, we’ve bolstered Worcester’s reputation as a must-visit destination, having recently been recognised among the top 10 High Streets by retail experts GlobalData. Our supporting work for projects like the ‘Waddle of Worcester’ community art trail has driven footfall, with an additional ten baby BID penguins installed in shop windows and 45 colourful penguin footprints adorning windows across the city. This surge in activity has boosted sales and enhanced wayfinding in areas with limited space for large sculptures, such as New, College, and Pump Street.
Our initiatives have also strengthened Worcester’s night-time economy, transforming it into a bustling hub of activity that is both safe and welcoming. Programmes such as Safe Space support visitors and residents, making them feel secure while enjoying our venues. Creative initiatives like the Lantern Parade and Starlight have brought the community together, drawing families into the city from afternoon until the Light Switch-On, providing businesses with valuable footfall.
As the voice of Worcester, Worcester BID is proud to engage and unite our community. Our work ensures that Worcester remains a thriving, dynamic city where businesses and communities flourish by working together.
For more information about our work, follow us on Twitter, Facebook, and LinkedIn @worcesterbid.
Worcester Safe Space Partners with the University of Worcester for Training
In a thrilling new development, Worcester Safe Space has announced a collaborative initiative with the University of Worcester to offer paramedic students hands-on, real-world training. This partnership aims to enrich the educational experience of future emergency medical professionals while bolstering the city's commitment to public safety.
Operating every Friday and Saturday night, Safe Space is a vital presence in Worcester's nightlife, dedicated to ensuring the safety and well-being of residents, students, and visitors. Since its inception in December 2023, with robust support from local leaders, Worcester BID, and key stakeholders, Safe Space has not only become a cornerstone of the city’s nighttime economy but also embodies a long-term pledge to enhance nightlife safety. With funding secured for at least two years through support from the West Mercia Police and Crime Commissioner (PCC), Safe Space is set to continue its crucial role in safeguarding Worcester's evenings.
The new partnership with the University of Worcester marks a significant milestone in this initiative. The collaboration will provide paramedic students with the opportunity to gain practical experience in a dynamic, real-world setting right in the heart of Worcester City Centre. Safe Space, which handles a range of incidents each month, will now serve as a comprehensive training ground for these future paramedics, allowing them to apply their skills in a fast-paced environment.
Mark Gillett, Course Lead and Lecturer for Paramedic Science at the University of Worcester, expressed enthusiasm about the initiative: " The new placement opportunity that has been provided by Worcester BID and Safe Space, will offer student paramedics invaluable experiences. The opportunity to see and speak with a wide variety of the community will enhance their learning and ultimately patient care."
Samantha McCarthy, CEO of Worcester BID, added: “This innovative collaboration highlights Worcester’s commitment to both improving public safety and the professional development of its future which studies at Worcester University. By integrating academic training with practical experience, the partnership is set to deliver significant benefits to the students, the Safe Space initiative, and the community as a whole.”
We look forward to students beginning placements with us in the new school year, starting September alongside our dedicated medical professional Safe Space staff.
Worcester BID Enhances Daytime Economy with Extra Summer Initiatives
Worcester Business Improvement District (BID) has rolled out a series of strategic initiatives to boost the daytime economy and support local businesses during the busy summer holidays. Recognising the increased footfall and operational pressures faced by businesses during peak footfall periods, Worcester BID has extended key services and introduced new measures to ensure a safe and enjoyable environment for both residents and visitors.
One of the standout initiatives is the enhanced hours of Safe Space operation. Safe Space is typically available between 10 PM and 4 AM on Friday and Saturday evenings, but during this summer break, our Safe Space is now operational every weekday, Monday to Friday, throughout the daytime! This change aims to provide immediate assistance and support to individuals during the peak hours of city centre activity and has already dealt with many medical and welfare support cases.
In addition to Safe Space Worcester's increased availability, Worcester BID has significantly bolstered its standard city safety measures by deploying two additional Safer Streets Officers. These officers will patrol the streets from 9 am to 9 pm, offering extended coverage to deter anti-social behaviour and ensure a secure environment for shoppers and business owners. This proactive approach aims to create a safer, more welcoming atmosphere in the city centre, enhancing the overall visitor experience.
Recognising the importance of engaging younger audiences during the holidays, Worcester BID has also organised a range of youth engagement activities. These activities, available three days a week, include interactive and creative sessions such as colouring, penguin painting in celebration of the Waddle of Worcester Art Trail, and felt making. These activities are designed to keep children entertained, allowing families to enjoy all that Worcester has to offer.
Moreover, The Base will host various activities every Thursday as part of a comprehensive summer programme for 11–17-year-olds. These events contribute to a vibrant and dynamic city atmosphere, providing additional support and engagement opportunities for local businesses and visitors.
By implementing these initiatives, Worcester BID demonstrates its commitment to fostering a thriving local economy and creating a safe, enjoyable environment for everyone. The enhanced security measures and diverse range of activities not only support businesses but also enrich the community experience during the bustling summer months.
For more information on these initiatives and to stay updated on all Worcester BID activities, visit the Worcester BID website and follow us on social media @worcesterbid on Twitter and Facebook, and @makeitworc on Instagram!
Worcester's New Sound Trail Celebrates Three Choirs Festival’s Return to City
This summer, Worcester is set to enchant locals and visitors alike with a unique musical journey through the city, courtesy of the Worcester BID in collaboration with the historic Three Choirs Festival.
Running from July 27 to August 3, the Worcester Sounds Trail is an immersive experience that combines the city’s vibrant culture with its rich musical heritage. As part of the Three Choirs Festival, this trail will feature an array of performances and interactive installations throughout business locations in Worcester. There are 15 shield shapes trail stickers to find and 3 special gold ones, displaying key highlighted artists from the festival!
The Three Choirs Festival, one of the oldest classical choral music festivals in the world, dating back to 1715, returns to Worcester this year, promising an exceptional lineup of choral and orchestral performances. In conjunction with this prestigious event, the Worcester Sounds Trail aims to extend the festival's reach beyond traditional concert halls, inviting the community to explore the city's scenic spots while enjoying live music.
Visitors can expect a variety of performances from local and international artists, set against the backdrop of Worcester’s historic landmarks. Enjoy the music in the bustling city centre by taking the trail, offering a perfect blend of music and exploration, providing an engaging and dynamic way for city-goers to experience the festival's spirit.
The initiative not only celebrates Worcester's rich musical legacy with its ties to Elgar, but also supports local businesses by encouraging festivalgoers to explore shops, cafes, and restaurants along the trail. Worcester BID's efforts aim to boost the local economy while enhancing the cultural fabric of the city. Did you know that Worcester is over 67% independent?
Participants can access the trail map through the Worcester BID website or pick up guides at trail locations throughout the city, at the Three Choirs Festival Box Office or from the Tourist Information Centre located at the Guildhall.
The Worcester Sounds Trail is poised to be a musical highlight of the summer, offering a delightful fusion of music, history, and community spirit.
For more information on the Worcester Sounds Trail and the Three Choirs Festival, visit https://www.worcesterbid.com/2024/05/09/worcester-sounds-3cf/
The Penguin Patrol is Recruiting: Worcester to welcome 100 Young Guardians
On Monday, July 29th, Worcester will see a flurry of excitement as 100 children join the Penguin Patrol at Angel Place from 12:30 PM. This event marks the beginning of a unique initiative designed to engage the city’s young residents with The Waddle of Worcester art trail and its ongoing care.
The BID Safer Streets team, in collaboration with West Mercia Police’s Safer Neighbourhood Team, will host the Penguin Patrol Event, where children will receive police-style helmets and penguin stickers. The highlight of the event will be the teaching of the ‘Waddle Drill,’ ensuring that young participants learn the best ways to treat the penguin sculptures with care and respect.
This initiative is a proud partnership between Worcester BID, West Mercia Police, and The Waddle of Worcester.
Safer Neighbourhood Inspector for Worcester, Tanya Beckett, said: “We are delighted to support our community partners at Worcester BID during St Richard’s Hospice’s Waddle of Worcester art trail this summer and give the young people of the city a chance to go out on ‘Penguin Patrol’.
Please look out for our engagement van when you bring your family along to the trail for the chance to get some fun freebies for your budding police cadets!
This summer we will also continue to be working with partners at Worcester BID, Worcester University, Worcester Street Pastors, and other key organisations to run the Safe Space providing safer nights for vulnerable individuals.
The Safe Space mobile van serves as a haven at night, offering first response first aid care, reducing the strain on the NHS in the A&E department during night-time economy hours.”
Samantha McCarthy, CEO for Worcester BID added: “We’re thrilled to launch the Penguin Patrol initiative, inviting 100 young guardians to join us in caring for The Waddle of Worcester art trail. This event embodies our community spirit and dedication to further engaging our youth in meaningful, creative projects. Together with West Mercia Police and St Richard’s Hospice, we aim to foster a sense of pride and responsibility in our young visitors and look forward to seeing the enthusiasm and care our future penguin protectors will bring to this exciting initiative!”
Sara Matthews, Business Development Manager for St Richard’s Hospice, said: “We’re delighted to have Penguin Patrollers helping to keep our huddle happy out on the streets of Worcester.
“Please treat every member of the waddle with love and care by not climbing on them or hanging off their beaks. This will ensure our giant penguins raise as much as possible for local hospice care and our chicks return to the schools and community groups who painted them in tip-top condition.
“If you see any damage or anything of concern please report it using the number on each penguin’s plinth.”
We look forward to seeing you on the 29th of July at 12:30 PM at Angel Place future penguin protectors!
Find out more and take the trail at https://waddleofworcester.co.uk/
The Commandery, Worcester welcomes new café operator
The Commandery is very pleased to announce a new operator for its café. Alex Daw, of Little Al’s Kitchen, is set to open a brand-new café on site on Tuesday 2 July.
Alex is very used to opening cafés in historic buildings as he already operates the successful Balcony Café at Worcester’s Art Gallery & Museum. The café will be known as Little Al’s Kitchen at The Commandery.
Set in the heart of historic Worcester, The Commandery is one of the city’s key visitor attractions. Most famous for being the Royalist Headquarters during the Battle of Worcester in 1651 it has also been a monastic hospital, family home, a college for the blind, and housed the Littlebury Printworks before becoming today’s museum revealing significant stories of Worcester’s history. The café occupies an idyllic and peaceful setting in its own gardens, overlooking the canal and just a short walk from the city’s bustling High Street.
Museums Worcestershire’s Audiences Manager, Helen Large says: “We are extremely pleased to welcome Little Al’s Kitchen to The Commandery. The café is a key part of the visitor experience and Alex understands what makes a successful café both for visitors to the museum and for his regular customers. Everyone wants excellent customer service with a good cup of coffee, home-made cake or lunch in a beautiful setting!”
Alex’s commitment to operating in an environmentally friendly way has already seen his business win the Visit Worcestershire Sustainable Tourism award.
Alex Daw of Little Al’s Kitchen says: “We are so excited to be building on our current partnership with Museums Worcestershire by taking on the café at The Commandery. We’ll be serving homemade cakes and treats and our fantastic locally roasted own-blend coffee, and we’ll also be developing a whole new menu based around local suppliers to bring the best of Worcestershire to the heart of the city. We can’t wait to welcome familiar faces and new customers.”
For opening times and further information, please visit museumsworcestershire.org.uk.
Worcester Unveils Largest City Installation with Vibrant Displays
Worcester BID is thrilled to announce the completion of their largest city installation to date!
Worcester is now ablaze with colour as the summer aerial displays have been installed throughout the city. The vibrant bunting, featuring the distinctive Worcester Colour Palette by Stacey Barnfield, celebrates the city’s rich heritage and has been prominently displayed across various locations.
The displays include giant palette board decorations, classic summer bunting, and giant mesh spheres suspended overhead. This exciting initiative by Worcester BID aims to create livelier and more engaging city streets, already enticing many to book long weekends in the city to enjoy the displays.
This year, Worcester BID has installed displays on 8 city centre streets, including The Shambles, The Hopmarket, Reindeer Court, Broad Street, New Street, Friar Street, Mealcheapen Street, and St. Swithin’s. The Worcester Colour Palette, inspired by Worcester’s landmarks and history, features colours such as Elgar Bronze, Saucy Orange, Hive Gold, Cathedral Stone, Diglis Deep Blue, and Pear Black, reflecting the city’s vibrancy and diversity.
Stacey Barnfield, designer of the Worcester Colour Palette, said: “It’s so wonderful to see how Worcester BID has creatively adopted the Colour Palette concept with the new displays and bunting. The colour palette is all about celebrating the local history, people and places that make our areas so special to us, and this latest installation by Worcester BID does it so well.”
The Colour Palette was first used by The Arts Society Worcester in collaboration with WCRP, Worcester BID, and local partners through a project aiming to enhance Worcester’s first impression for visitors arriving by train at Foregate Street Station and additionally promoting local artistic talent. This project also supports wayfinding with maps positioned by stairwells, guiding visitors to explore the vibrant city.
Local businesses have enthusiastically supported the initiative, with Justin, Owner of Ware, commenting, “The installation of aerial displays in Reindeer Court is wonderful, tying the Court in with the city colour palette. Small businesses benefit enormously from increased footfall brought about by Worcester BID initiatives such as this—giving another reason to visit Reindeer Court!”
Other businesses, like Bottles Wine Bar and Merchants, have praised the displays on New Street and Friar Street, saying, “The displays have brought a new lease of life to New Street and Friar Street, a lovely representation of the community and creativity that Worcester shines with! Summer has arrived!”
Jennifer from ArrangeMYescape added, “What a fantastic and different way for our city to really stand out! It’s not only colourful but educational. A real celebration of what Worcestershire is all about.”
Bill Simpson, Trustee at The Hopmarket Charity said: “We are delighted to be part of Worcester BID’s initiative to bring colour and vibrancy into The Hopmarket; not only does it look fabulous it also brings the city’s history and heritage to life. We hope it encourages more visitors to our courtyard space over the summer months.”
Looking ahead, Worcester BID will continue to enhance the cityscape with more projects, including revitalising areas like a patch of land on the junction between Lower Broad Street and Deansway, turning it into a haven for bugs and fauna, and further art enhancements to improve tagged areas of the city.
If you are a landlord or own an area in the city that needs some TLC, please contact us at info@worcesterbid.com.
The Euros are HERE! & Operation Hubble Downloads
The Euros start tonight!
It’s Coming to Worcester
With the excitement building for UEFA Euro 2024, Worcester’s city centre offers some great spots where fans can watch the matches and soak in the atmosphere with some great food and drink.
Venues to Watch Euro 2024 in Worcester
- Mode Sports Bar and Grill: Featuring LOTS of big screens and a spacious outdoor garden.
- O’Neill’s: Known for its lively atmosphere and HD screens, perfect for enjoying the Euros with food and drinks.
- Craft Inn: Offering a vast selection of craft beer, with online reservations providing drinks credit and free half-time food.
- The Horn and Trumpet: A traditional pub with live game screenings and food and drink specials.
- The Kings Head: Located on Sidbury, this venue offers courtyard screenings and a great pint of Guinness.
To ensure you don’t miss any of the action, check out our local pub guide tips below…
- Arrive Early: Popular big-screen venues can fill up quickly, especially for England games. Booking where possible and arriving early ensures you get a good seat. Maybe go for food first!
- Check Reservations: Most venues showing the games in the city accept table bookings, so it’s worth checking in advance to secure your spot!
- Special Promotions: Support your local venues and look out for special promotions on food and drinks during match days.
We hope you enjoy the Euros in Worcester’s City Centre pubs! But to keep you safe whilst you do so, West Mercia Police has launched “Operation Hubble,” a proactive initiative designed to ensure public safety and manage crowds during the UEFA Euro 2024 tournament. As football fever grips the nation, Operation Hubble is working to ensure that everyone can enjoy the matches in a safe environment. You will see increased patrols in busy areas, collaboration with local venues hosting match viewings, and a zero-tolerance approach to alcohol-related incidents.
Businesses interested in showcasing Operation Hubble on their social media or premises can access a variety of downloadable resources from West Mercia Police below.
Press the image to open up a downloadable copy.
Discover the Charm of Reindeer Court in Worcester
Nestled in the heart of Worcester, Reindeer Court is a hidden gem full of thriving independent and locally owned businesses. Whether you enter from New Street, Mealcheapen Street, or The Shambles, you’ll find yourself immersed in a community that prides itself on offering unique products and services, fostering a delightful shopping and dining experience.
A haven for locally run and family-owned businesses, Reindeer Court is home to an eclectic mix of shops you won’t want to miss, including:
- Hugo and Ted: Offering a handmade selection of doggie goods that you won’t find elsewhere.
- The Wildling Collective: Perfect for those seeking a family-friendly café and play space.
- Ware: A must-visit for stylish and mid-century homeware.
- Bottles Wine Shop: Ideal for wine enthusiasts looking to explore a wide range of quality wines.
- Gem’s Traditional Thai Massage & Beauty Therapy: A sanctuary for relaxation and rejuvenation, offering authentic Thai massage and treatments.
- Jaks Coffee Shop: A cosy spot to enjoy a delicious cup of coffee and a snack.
- Paw & Co: Pet lovers will adore this shop and café which caters to the needs of their furry friends.
- Plantamamita: For those with a green thumb, this store offers a variety of plants and gifts.
- Fuel Clothing: A fashion haven offering curated stylish apparel for women.
- Embrace Boutique: A boutique offering a specialist service to women affected by cancer, those undergoing chemotherapy and radiotherapy, and women experiencing hair loss.
- Elgars Coffee Shop: An excellent spot for a relaxing coffee break with a warm, inviting atmosphere.
- Hangar CAFE: Known for its delicious food, cakes and courtyard seating.
- David Jon Hairdressing: Professional hairdressing services to keep you looking your best.
- Ian Quartermaine Jewellers: A reputable jeweller offering exquisite pieces and expert craftsmanship.
- Reindeer Court Dental: Providing comprehensive dental care in a friendly setting, opening soon!
- Natural Definition: Specialising in beauty treatments and beauty services.
- SJ Footcare: Providing professional foot care services.
- Dragons Barbershop: Traditional barber services with a modern twist.
- Starseed Kitchen: A unique dining experience with a focus on fresh, all-vegan ingredients.
- About You: A gorgeous beauty and aesthetics venue.
- Fox and Fortune Tattoo: A professional tattoo studio known for its artistry and attention to detail.
- Fashion Nails & Spa: Offering top-notch nail and spa services.
Next time you’re in Worcester, make sure to wander through Reindeer Court. Whether you’re looking for a special gift, a relaxing beauty treatment, or simply a great cup of coffee, you’ll find it all here.
Don’t forget to share your finds and experiences using the hashtag #reindeercourt!
The latest news: Exciting Summer Events Coming to Worcester!
Worcester is set for a vibrant and exciting summer with a multitude of fantastic events!
Worcester BID is thrilled to partner with the Waddle of Worcester as the Community and Education Partner. This unique event will bring creatively designed penguin sculptures to the city and aims to foster local pride and community engagement, enhancing the vibrancy of Worcester while boosting footfall, dwell time, and spending in the city. As part of the initiative, Worcester BID will place baby penguin sculptures in business windows, integrating the trail with the business community and highlighting its commitment to educational and cultural initiatives. This effort will also support vital fundraising for St. Richard’s Hospice.
Additionally, Worcester BID is organising a summer window art trail across 50 city centre business windows, themed on the penguin trail. This will bring extra vibrancy to the city, support local businesses, and paint the town penguin!
Another highlight of the summer is the return of the historic Three Choirs Festival from July 27 to August 3. Known as one of the world’s oldest classical choral music festivals, this year’s event will explore the theme of the natural world, celebrating compositions inspired by Earth’s landscapes and seascapes. With performances from renowned musicians and choirs, as well as premieres of contemporary works, the festival is a cultural gem for Worcester, enriching the city’s artistic scene and boosting local tourism.
In an exciting collaboration, Worcester BID and the Three Choirs Festival will be introducing a music trail this summer. This interactive experience allows participants to explore the works of historic and contemporary composers featured at the festival by scanning QR codes on shields displayed in business windows. Participants can listen to music instantly or access detailed information about the artists and the full trail through a comprehensive Linktree. With 15 boards to discover, including three special gold ones, this trail brings the festival further into the city, promoting footfall and adding a unique dimension to Worcester’s cultural festivities.
This summer, Worcester promises a season filled with creativity! Stay tuned for more details in this special edition of Worcester Sounds.
Worcester News Article: Independents make us tick
Worcester’s independents are the heartbeat of our city and should be celebrated! With a whopping 67% of businesses flying the independent flag, it’s no wonder we’re making waves. Recently, The Telegraph even ranked us as the ninth-best city in the UK, and it’s not hard to see why.
The city’s ranking was determined by various factors, including its rich culture and heritage, where Worcester proudly secured fourth place. This cultural tapestry is woven by the multitude of independent businesses that line its streets, offering everything from artisanal crafts to culinary delights. We’ve got a bit of everything here and our independent businesses play a big part in that. They bring a unique offering to our streets, whether you’re after a quirky gift or a cosy café to unwind in.
But beyond their offerings, independent businesses play a crucial role in supporting our community. When you choose to shop locally, you’re not just making a transaction; you’re investing in the prosperity of our city. Many of our indie heroes are deeply committed to giving back, whether through fundraisers or collaborations with other local businesses to support community initiatives.
We caught up with a few of our Worcester BID member indie retailers to hear what they love about doing business in Worcester and why they chose the city to trade in.
Anja Potze, proprietor of Anja Potze Fine Jewellery nestled on the historic Tudor Street of Friar Street, extolled Worcester’s virtues, stating, ‘With its vibrant history, fantastic transport, and infrastructure, Worcester is a fantastic location for my business to thrive.’ Anja has recently celebrated 30 years of business and we look forward to 30 more on Friar Street!
And then there’s the talented team at Trio, which offers high-quality beauty treatments, from manicures to dermaplaning also situated on Friar Street, who emphasised the significance of community: “It was an easy choice for us to have this beautiful, historic city by the river as TRIO’s home. The community feel is one of the many reasons to visit and reside in Worcester, we wouldn’t be anywhere else!”
Julie Reilly, Owner of Perfections Bridal Studio echoed these sentiments, describing “Worcester is a beautiful location full of history, character, and a thriving business community”. Adding, “it’s a privilege to be located on Friar Street”.
So, here’s to Worcester’s independents who make our city a little more unique every day. Let’s remember to support these local businesses that make Worcester the unique and thriving place that it is. By choosing to shop local, we can all play a part in keeping our high street ticking for generations to come.
Take the Worcester Sounds x Three Choirs Festival Trail
This Worcester Sounds Trail is developed in partnership between Worcester BID and Three Choirs Festival.
The Three Choirs Festival is a week-long programme of world-class music-making, featuring choral and orchestral concerts, solo and chamber music recitals, talks, cathedral services, theatre, exhibitions, and walks, rotating each summer between the beautiful English cathedral cities of Gloucester, Hereford, and Worcester. This year we are lucky to have the festival in Worcester.
To celebrate we are hosting a musical trail with musical highlights that you can hear at the Festival which will take place in the city between July 27 and August 3.
When you find a board, scan the code to listen to some great music that will transport you straight to the festival. You can find some interesting extra information by each trail shield, or catch up below.
1️⃣Gustav Holst / The Cloud Messenger
🎵You are now listening to Gustav Holst, The Cloud Messenger
Gustav Holst was born in Cheltenham in 1874. He enjoyed writing music from a young age and his first big success as a composer came when he was just 18 years old. Nowadays he is best known for his musical work, The Planets, inspired by his love of astrology and horoscopes.
Composer Gustav Holst was fascinated by Indian culture, stories and language, and his piece The Cloud Messenger tells the story of a nature spirit who asks a cloud to take a message to his wife in the Himalayan Mountains. It is full of rich, colourful music – does it make you imagine being in a different country?
2️⃣Charles Villiers Stanford / The Blue Bird
🎵You are now listening to Charles Villiers Stanford, The Blue Bird
Charles Villiers Stanford was born in Ireland in 1852. His father wanted him to become a lawyer, but Stanford’s love of music made him determined to succeed as a musician and he became one of the most popular composers of his time. He made a lasting impact on British music by teaching and helping many young people who would become future great composers themselves.
The Blue Bird by Irish composer Charles Stanford is a beautiful song which sets the words of a poem by Mary Coleridge to music. It is written to be sung by a small group of singers using different voice parts. Listen out for the top voice part – the soprano – singing the word ‘blue’ over the top of the rest of the choir.
3️⃣Edward Elgar / Serenade for Strings
🎵You are now listening to Edward Elgar, Serenade for Strings
Edward Elgar was born in Lower Broadheath in 1857. He came from an ordinary family without much money, but by the end of his life he had been knighted, appointed Master of the King’s Musick, and is now thought of as one of the greatest ever English composers. His music is much loved and is often played at important events and featured in films.
Edward Elgar’s Serenade for Strings was written before he was famous, but it is often performed at concerts and is very popular. It was Elgar’s favourite piece from everything that he wrote. Listen out for the romantic violin tune singing out over the top of the gentle music from the other string instruments.
4️⃣Judith Weir / The Song Sung True
🎵You are now listening to Judith Weir, The Song Sung True
Judith Weir was born in Cambridge in 1954. She studied music and then went on to teach at several different universities, as well as writing music for many famous choirs and orchestras. She is Master of the King’s Music and wrote pieces for King Charles’ coronation in 2023, as well as for the funeral of Queen Elizabeth II.
O Sweet Spontaneous Earth by Judith Weir sets the words of three poems to music, describing what it feels like to live on our planet, like the Earth bringing forth new life every spring and the stars shining in the sky above us while we sleep. There isn’t a recording, so here is one of Judith’s other pieces to give you an idea of what her music sounds like.
5️⃣Sarah Nicolls / Skim II
🎵 You are now listening to Sarah Nicolls, Skim II
Sarah Nicolls plays the piano and writes her own music. She invented her piano herself and it is very different to a normal piano. It is 2.5m tall and inside out! This means that Sarah can use the strings and the inside of the piano to make music, as well as pressing the keys.
This piece by Sarah Nicolls, Skim II, is played on Sarah’s inside-out piano! Listen out for what sounds different to a normal piano in her calming, peaceful music.
6️⃣Bob Chilcott / The Angry Planet
🎵You are now listening to Bob Chilcott, The Angry Planet
Bob Chilcott was born in Plymouth in 1955 and has loved music since he was a little boy when he sang in the famous choir of King’s College, Cambridge. He works as a full-time composer and conductor, writing music that has been performed worldwide. He is particularly good at writing great music for children to sing.
Bob Chilcott’s piece, The Angry Planet, uses animals’ voices to tell us how humans hurt our world and how we need to love and care for our environment. In this part of the piece, an otter sings about swimming in a river, rolling and rippling through the water. Listen to the joy and flashes of light shown in the music.
7️⃣Cameron Biles-Liddell / Yr Afon Yn Awyr
🎵You are now listening to Cameron Biles-Liddell, Yr Afon Yn Awyr
Cameron Biles-Liddell plays the piano and writes his own music. He was inspired to become a musician by his Grandad who used to be an opera singer in London. Cameron loves Wales, the place where he lives, and tries to paint pictures of nature and the Welsh countryside in much of the music that he writes.
Cameron Biles-Liddell’s piece Yr Afon Yn Awyr – The River in the Sky – is a musical picture of the water in the Pontcysyllte Aqueduct in Wales, where the canal flows over the top of the River Dee. Listen out for the splashing of the water as it flows over the aqueduct and on through Wales and beyond.
8️⃣Hans Zimmer / Interstellar
🎵You are now listening to Hans Zimmer, Interstellar
Hans Zimmer was born in Germany in 1957. He writes music for films and is one of Hollywood’s most successful composers, winning an Oscar for the music he wrote for Disney’s film, The Lion King. Hans never enjoyed music lessons when he was growing up so taught himself how to play, but says that he could always hear music in his head.
The incredible music for the hit film Interstellar was written by Hans Zimmer, who thinks of it as one of the best pieces he has ever written. In this thrilling clip, you can hear the organ playing. The intense, epic music builds suspense and keeps you on the edge of your seat as you listen.
9️⃣Paul Mealor / Now Sleeps the Crimson Petal
🎵You are now listening to Paul Mealor, Now Sleeps the Crimson Petal
Paul Mealor was born in 1975 in Wales and now teaches young people at University how to write music. His music first became famous when he wrote a piece performed at Prince William and Kate Middleton’s wedding, and he has since written pieces performed at King Charles’ Coronation in 2023.
Ringed with the Azure World (Four Madrigals on Birds) is a piece which composer Paul Mealor has written for this year’s Three Choirs Festival and will be performed for the first time in Worcester Cathedral this summer. It sets the words of four poems describing an eagle, a swan, a nightingale and a bluebird. There isn’t a recording of this piece yet as it is brand new, but here is one of Paul’s other pieces to give you an idea of what his music sounds like, Now Sleeps the Crimson Petal.
🔟Nathan James Dearden / Moral and Interludes
🎵You are now listening to Nathan James Dearden, Moral and Interludes
Nathan James Dearden was born in 1992 in Wales, he composes his own music, as well as conducting choirs like the National Youth Choir of Wales. His music has been performed by many famous choirs and orchestras in this country and all over the world, in concerts and on the radio.
Messages is a piece which composer Nathan James Dearden has written for this year’s Three Choirs Festival. It sets the words of a series of messages from throughout history. There isn’t a recording of this piece yet as it is brand new, but here is one of Nathan’s other pieces to give you an idea of what his music sounds like.
1️⃣1️⃣Francesco Scarlatti / Kyrie
🎵You are now listening to Francesco Scarlatti, Kyrie
Composer Francesco Scarlatti was born in Sicily in 1666. Both his younger brother and his nephew also wrote music. He played the violin in the royal court in Naples and later travelled around Europe, living in both London and Dublin, where he probably worked in orchestras playing music in theatres.
Composer Francesco Scarlatti’s beautiful composition, Kyrie, is very unusual as it was written for 16 different voice parts to sing all at once, which is a lot more voices than most pieces are written for! How many of the different voice parts can you count as you listen?
1️⃣2️⃣Sarah Kirkland Snider / Mass For The Endangered
🎵You are now listening to Sarah Kirkland Snider, Mass for the Endangered
Sarah Kirkland Snider was born in America in 1973. Her family weren’t musical, and when she was little she used to knock on the doors of her neighbours’ houses and ask to play their pianos as she didn’t have one. She worked as a lawyer before deciding to write music full-time instead.
Sarah Kirkland Snider’s Mass for the Endangered is written as a prayer for endangered animals and their under-threat habitats. The beautiful music asks us to take care of the world we share with so many other animals. Listen out for the rippling sound of the harp underneath the voices singing.
1️⃣3️⃣Cecilia McDowall / Shipping Forecast
🎵You are now listening to Cecilia McDowall, Shipping Forecast
Cecilia McDowall was born in London in 1951. She writes her own music, performed by many famous choirs and orchestras in this country and all over the world in both concerts and on the radio. She has been asked to write special pieces of music by many different people and organisations, including the Scott Polar Research Institute.
Shipping Forecast by composer Cecilia McDowall is a piece of music all about the sea, setting the words of poems and also snippets from the shipping forecast itself. This clip from the piece is very energetic and lively – you can hear how the music is always moving on, constantly in motion like the sea.
1️⃣4️⃣Michael Tippett / String Quartet No 2
🎵You are now listening to Michael Tippett, String Quartet No 2
Michael Tippett was born in 1905 and his music became well-known after the Second World War – he was a pacifist and was imprisoned for two months because he wouldn’t fight. His music became popular both in this country and in America, and he was influenced by jazz and blues as well as other classical music.
This string quartet by composer Michael Tippett is known for its lively, dancing rhythms, as well as its spiky tunes. It was written for two violins, a viola and a cello – can you pick out the different instruments when you listen?
1️⃣5️⃣Ralph Vaughan Williams / Prelude ‘49th Parallel’
🎵You are now listening to Ralph Vaughan Williams, Prelude ‘49th Parallel’
Composer Ralph Vaughan Williams was born in Gloucestershire in 1872. When he was little he learned to play the piano and the violin and loved English folk songs, which he collected and wrote down. Many people think that his pieces have a very ‘English’ sound because of these traditional tunes shining through his music. He wrote many famous, well-loved works, such as The Lark Ascending.
Prelude ‘49th Parallel’ was written by composer Ralph Vaughan Williams as music for a wartime film, 49th Parallel, about a German U-boat crew stranded in Canada. This piece is performed by a brass band, it sounds sad, yet full and warm.
The city is Purple: What does Purple Flag mean for Worcester
While Worcester may be clad in blue for its historic football team, its nighttime economy is undeniably purple. For the past two years, Worcester has proudly achieved the Purple Flag accreditation, with plans underway to secure a third consecutive year.
Presented by the Association of Town & City Management (ATCM), the Purple Flag is a prestigious international recognition that celebrates cities’ efforts in enriching their urban centres during evening hours. It’s not just a badge of honour; it’s a testament to Worcester’s commitment to creating vibrant and safe nighttime spaces that draw visitors, boost spending, and ease crime.
The success of this initiative in the city owes much to the collaborative efforts of Worcester BID, West Mercia Police, Worcester City Council, Worcester Street Pastors, and Worcestershire Regulatory Services. Recently, Worcester BID members, in conjunction with city partners, undertook a thorough evaluation of the nighttime economy’s amenities, ambience, and safety measures. From 5 PM to 5 AM, they scoured every corner of the city, identifying areas for enhancement and gauging the public’s perception of safety.
This proactive approach not only goes towards the lengthy application that allows Worcester to maintain its Purple Flag status but also fosters ongoing improvement and growth. Moreover, Purple Flag accreditation has been shown to attract more visitors, increase spending, and even stimulate investment in the city, making it an attractive destination for residents and newcomer businesses alike.
Crucially, the Purple Flag accreditation is more than just a symbolic gesture—it’s a catalyst for tangible change that takes place through findings from pre-assessments as well as the collaborative efforts and heightened awareness it brings. Worcester is not only curbing crime but also nurturing inclusive and secure spaces for all residents and visitors.
Worcester is now gearing up to renew its Purple Flag accreditation this summer. With each passing year, the city’s purple glow shines ever brighter, with the evolution of projects such as Safe Space, we are signalling an unwavering commitment to fostering a dynamic and safe nighttime environment for all.
Activating the city of Worcester: why do Worcester BID do it?
Worcester boasts a diverse array of urban spaces, ranging from Tudor housing and cobbled paths to the modern design of the Hive building. Yet, amidst this diversity, there is a common thread—activation of space. This concept lies at the heart of a thriving city. But what exactly does it entail?
In recent years, Worcester BID has led transformative initiatives across the cityscape. From captivating aerial displays on New Street, Friar Street, and the Shambles to the addition of extra festive lighting on Broad Street, street art on wayfinding signs, and the introduction of vibrant city planters and year-round floral displays, these endeavours are examples of activation of space. Looking ahead, Worcester BID plans to further invigorate neglected areas, transforming a neglected overgrown area at the base of Broad Street into a green space teeming with biodiversity and increasing the number of striking city artworks. Such initiatives not only enhance the visual appeal of the city but also serve to increase dwell time and footfall, cultivating a vibrant and dynamic urban environment for all to enjoy.
Dwell time, the duration individuals spend in a specific location, holds significance for businesses and communities alike. By transforming city spaces—such as converting neglected corners into lush green areas with seating—Worcester can create inviting environments that encourage prolonged engagement.
The activation of spaces naturally leads to an upsurge in footfall. When areas undergo revitalisation through attractive enhancements, people are drawn to explore and discover. This surge in pedestrian traffic translates into tangible benefits for local businesses, offering fresh marketing opportunities and ultimately driving sales. An example is The Big Spring Window Trail, featuring 50 beautifully hand-drawn floral business windows. Visitors can download a map for this free floral trail from Worcester BID’s website (www.worcesterbid.com/2024/04/02/thebigspring) and share their experiences using the hashtag #TheBigSpring.
Beyond the economic benefits, activating spaces also enhances Worcester’s aesthetic appeal. Beautifying neglected areas through greening and rewilding, public art, and creative lighting not only makes the city more visually appealing but also instils a sense of pride among residents whilst creating memorable experiences for both locals and visitors.
In conclusion, activating Worcester’s spaces is not just about improving aesthetics; it’s about creating dynamic, inclusive, and thriving urban environments. By enhancing dwell time, increasing footfall, and improving the city’s appearance, Worcester can unlock its full potential as a vibrant and welcoming place to live, work, and visit.
Worcester BID's Safer Streets Officer: Making a Difference
In the bustling heart of Worcester, the Worcester BID’s Safer Streets officer is working diligently to ensure safety and security for businesses and visitors alike. Since June 20th, 2023, the Worcester Business Improvement District’s (BID) Safer Streets Officer has been patrolling and intervening, making a significant impact on the community.
The officer’s efforts have not only prevented losses but also led to the recovery of significant amounts of stolen stock and money, providing much-needed relief to affected businesses and individuals, with the total stolen stock and money recovered now totalling £15,803.14!
The successes of the Worcester BIDs Safer Streets Officer stem from great partnership working. Collaborating with West Merica Police, central security teams such as Crowngate and Cathedral Square and various stakeholders, their efforts are emblematic of a collective resolve to foster safer shared spaces in Worcester. By pooling resources, knowledge, and expertise, all parties have been working hard to address community safety comprehensively, deploying proactive strategies and interventions to mitigate risks, prevent incidents, and ensure the well-being of residents and visitors alike.
The Worcester BIDs Safer Streets Officer has attended and accomplished the following during these 9 months:
- 64 theft incidents attended
- 59 stops/recoveries
- 16 first aid interventions
- 88 offences deterred
- 19 counts of intelligence gathering and monitoring
- 5 active interventions ensuring staff safety
- 21 counts of assisting Police and witnessing arrests
- 17 assistances with homeless and welfare checks
- 27 counts of training provision
- 8 counts of combatting fraud and illegal activities
- 6 counts curbing sales of stolen goods
- 2 missing persons cases assisted with
- 21 enforcements of PSPO regulations
The Safer Streets Officer role within Worcester BID has provided an additional layer of protection for the business community, residents, and visitors. By effectively collaborating with partners, they have helped to enhance the city’s security landscape, creating a safer environment for all.
Read more about Worcester BID’s safety measures on their website at www.worcesterbid.com/promote/safer-city.
The Big Spring: Download the Map and take the Trail!
Spring has officially arrived in Worcester! With 50 windows now adorned with festive decorations by local artist Catt Standen, we’re thrilled to present the trail map to everyone. Embark on a city walk and discover the stunning floral displays on our business windows this Easter—a delightful, cost-free adventure for the family. Access the BID trail map below!
Download the map PDF here: Spring Window Art Map 
Remember to share your photos with us by tagging @makeitworc on Instagram, or @worcesterbid on Facebook and Twitter, and use the hashtag #thebigspring!
Worcester's 2023 Foot Traffic Soars Despite Regional Downturn
A recent release of an annual report by Place Informatics has cast a spotlight on the foot traffic trends across 12 UK regions in 2023. This comprehensive report analyses the yearly, quarterly, and monthly fluctuations in footfall, providing a comparative assessment against the previous year’s data.
Examining the year-on-year percentage change by region, the South-West and Wales emerge as the front-runners, experiencing the highest percentage increase at 4.57% and 4.45%, respectively. In contrast, London faces a notable decline with a -1.43% decrease, closely followed by the West Midlands at -1.38%. Despite Worcester’s geographic tie to the West Midlands, recent data challenges the notion of a decline in our city’s footfall.
Contrary to regional statistics, Worcester has exhibited remarkable growth. The 2023 footfall has surged by an average of 21,180 per month, translating to a substantial addition of 254,164 extra pedestrians on our streets in 2023.
What’s driving Worcester’s impressive foot traffic surge for 2023? The city has reaped the benefits of collaborative efforts, evident in the success of the Victorian Christmas market orchestrated by Worcester City Council and innovative events like the Starlight Lantern Parade, a collaborative project involving The Hive, Council, Worcester BID, and government funding support. Worcester BID’s strategic promotion of the city’s rich heritage through a Sky TV advert targeted at specific demographics has also played a pivotal role. Local businesses have actively contributed to this upswing with so many fantastic venues achieving awards, such as Maneki Ramen’s win of Japanese Restaurant of the Year 2023.
Venues have also worked hard to create a safer and more welcoming city offering for all via increased training. Worcester BID’s commitment to community development is evident in the 1205 delegates from businesses within its district attending free and heavily subsidised training courses, fostering confidence and skill development. The introduction of the BID Safer Streets Officer and Safe Space has further bolstered nighttime operations, providing crucial support in areas such as first aid and mental health.
Enhancements in lighting infrastructure and seasonal displays in aerial spaces have gained national attention, attracting more tourism and increased foot traffic on Worcester’s streets. Additionally, our arts and culture scene is booming, with the addition of the art spaces in the Arches and extended opening and popular late-night openings at our Museums!
As we look ahead, Worcester is poised for continued positive momentum, especially as the Official Education and Community Partner of the St Richards Hospice City Art Trail, The Waddle of Worcester, ensuring mass footfall into the city during summer.
Stay tuned by reading the Worcester BID column every Friday for the latest updates.
Bringing you the all new Taste Worcester and City Staff Card!
Be part of Taste Worcester!
NEW TO WORCESTER, OCTOBER 2023
Sign Me Up!
What is Taste Worcester?
Taste Worcester is a month-long celebration of food bought to you by Worcester BID and Visit Worcestershire. Registered venues across the city centre will be putting on £5, £10 and £15 menu items, as well as special menus during this period. To put that in perspective, your £5 item could be a starter or a pudding and your £15 item, a main. You can offer just one of these, or all 3! You could also offer a special menu made up of items available for Taste of Worcester! It is up to you.
Customers will be able to stamp a card each time they participate by eating at a venue during this time. A full stamp card will enter them into a prize draw for a city centre hamper!
When will it be?
October 1ST-31ST 2023
What are the perks?
Participating in the Taste of Worcester will link you to the event page as a partnering business of the event. You will also be promoted in PR and marketing in the lead up to the event and during the
event by Worcester BID and Visit Worcestershire. New people will likely try your venue and return after the event! It is a great way to grow your awareness.
T&Cs:
Participating venues must provide their chosen menu items for the entirety of October. Venues will be required to stamp visitors cards that purchase from your Taste of Worcester menu to allow prize draw entries.
How do I sign up?
Fill out the attached form via a desktop/laptop, save your filled out form and press the email button to email it back to us or send it via info@worcesterbid.com! Please ensure you attach the form to the email.
Sign Me Up!
What else can I get involved in as a foodie venue?
Be part of the City Staff Card and increase your footfall during the week!
Sign Me Up to be a City Staff Card Venue
What is City Staff Card?
The Taste of Worcester City Staff Card will be launched this summer and will run all year round. The aim of the card is to increase the number of people dining out in our city at lunchtime.
This card will entitle staff of city centre businesses to a 10% discount on the total food bill in participating venues, MONDAY-THURSDAY.
If you would like to be part, let us know and we will add you to the database ready for launch!
Why become a participating venue?
Improve your lunchtime uptake by offering a discount to people who are already in the city every day of the week for work! Increase your business’s awareness and contacts with the local business community. Your venue will be displayed on a list of participating venues that will link to your business website.
T&Cs:
All registered businesses must offer the blanket discount of 10% off all food, when shown the city staff card, on the total bill whilst registered as a Taste of Worcester, City Staff Card participating venue.
How do I sign up?
Fill out the attached form via a desktop/laptop, save your filled out form and press the email button to email it back to us or send it via info@worcesterbid.com.
Please ensure you attach the form to the email.
Sign Me Up to be a City Staff Card Venue
Worcester’s Close the Door campaign helps businesses stay Open4Business
Worcester is staying Open4Business by closing its doors: a new Close the Door campaign is in full force. The joint initiative from Worcester BID, supported by Worcester City Council, is set to save businesses money and reduce the city’s contribution to CO2 emissions, simply by shops closing their doors whilst trading during winter periods.
At a time when energy bills are at an all-time high, Worcester BID is helping businesses with simple energy-saving techniques that are being promoted to customers and shoppers through simple initiatives such as informative window and door stickers. These stickers are being distributed to businesses across the city centre and are designed to prompt customers to close doors behind them.
Sam McCarthy, CEO of Worcester Business Improvement District (BID) said, “Businesses within the city are open for business and to support with the increasing energy bills, they will be keeping their doors closed this winter period. We encourage shoppers not to be put off by the closed doors and to understand that this supports the businesses to remain trading by reducing additional costs.”
Whilst this is a simple technique to keeping the heat in and reducing energy usage, research from Cambridge University found that shops that keep doors open consume twice as much electricity as businesses which do not. Businesses that close their doors save up to 10 tonnes of CO2 and can cut their annual energy bills by up to half. This is the equivalent of driving 25,000 miles – the distance from Worcester to our twin city of Le Vesinet, France, and back, nearly 30 times!
This simple Close the Door initiative will help businesses save money on their energy bills and reduce the city’s consumption of energy, leading to lower CO2 emissions.
Worcester City Council’s Councillor Louis Stephen suggested the scheme and said, “The cost-of-living crisis, caused by high energy bills, is affecting local businesses just as much as Worcester residents. The open for business initiative is a great way for customers to support local shops by understanding why business doors are closed during the cold winter months.”
Help support your high street this winter by closing the doors of businesses displaying the sticker.
If you would like a window sticker for your business. Please contact Worcester BID via info@worcesterbid.com
NEW - City Council Grants for Business Improvements
Worcester City Council has just introduced a new grant for retail properties. The grants are funded by the UK Government through the UK Shared Prosperity Fund and are part of Worcester City Council’s allocation of £2.96m.
If you have a retail unit, you could be given financial support towards making improvements to internal appearance, frontages, and accessibility of empty and occupied retail units across Worcester.
Businesses/organisations can apply for a maximum of £12,000 towards costs of occupying a previously empty retail unit or £6,000 for improvements to internal appearance, frontages, and/or the accessibility of occupied units. Eligible expenditure can include building works, premises refurbishment, fixtures and fittings, signage, installation of ramps and other associated costs to either bring the empty unit back into use or improve the internal appearance, frontage, or accessibility of occupied units.
Businesses/organisations must be able to make a ‘cash’ match funding contribution of at least 50% towards the cost of the proposed project/investment.
Applications are encouraged to be submitted as soon as possible.
Please note that you may be contacted regarding your application and changes.
Please contact the Economic Development team on either 01905 722106 or email economy@worcester.gov.uk for more information.
There’s still time to get your entries in for this year’s Worcester Show
Whether you’re a great gardener, a brilliant baker or a creative crafter – there’s still time to showcase your talents at this year’s Worcester Show.
With 140 competition classes, there’s something to suit entrants of all ages – and even the family dog can join in the fun. But don’t leave it too late - entries close on August 8! All entries need to be submitted online at worcestershow.org.uk. Those without internet access can visit the Tourist Information Office for a paper copy.
Classes range from floral displays, fruit and vegetables, jams, cakes, art, photography and handicrafts – and you don’t need to be an expert – novice classes are available, plus classes just for children. Entries for the dog show can be made on the day. All judging will take place on Saturday 13 August, excluding Cacti & Succulents which will be judged on Sunday 14 August.
This year’s Worcester Show will be held on Sunday August 14 in the spacious surroundings of Pitchcroft Racecourse, and it promises to be a great day out for all the family.
Children can enjoy a whole host of activities from bouncy castles and a traditional merry-go-round and the ever-popular bungee rides. Free activities include face-painting with Doorstep Princesses, crafting with Arts & Wonder & Wotahoot and the brilliant Music bus from Severn Arts. A sports zone will offer taster sessions of a variety of different sports and an array of market stalls and independent stalls will offer bargains and gifts galore.
To add to the festival atmosphere, there will be musical entertainment throughout the day spread across two stages, with bands taking to the Tom Jones main stage and other acts appearing on the community stage. For the first time the show will also feature an Asian Mela Marquee showcasing food, art, music, dance and craft from across South Asia. This will include cooking demonstrations and henna and creative craft activities for all the family to enjoy.
The show is delivered by Worcester City Council, supported by the Friends of Worcester Show, and for 2022, in partnership with Worcester BID and Chin Badger Media.
Mayor of Worcester, Cllr Adrian Gregson said: “Worcester Show is always a fantastic day out for all the family and I’m very much looking forward to the event – there is so much to see and do. It’s also a great opportunity to show off your talents, whether they be cookery, gardening or art; it’s well worth entering one – or many - of the competition classes.”
Entries for the show are open until August 8. To enter a class or to find out more about the event, go to www.worcestershow.org.uk
Robin Walker explores the fantastic, varied and independent business offerings in Reindeer Court
Our fantastic, varied and independent business district, Reindeer Court, was visited today by local MP, Robin Walker, who toured the exciting and developing business offerings within the area. Reindeer Court is a must visit in any trip to Worcester. Take a walk through the arcade entrance, accessed from the Shambles, New Street or Mealcheapen Street to discover a hub of independents. Check out mid-century glass wear, earthenware and more at Ware, or discover a new favourite tipple at Bottles Wine Shop, or are plants more your thing? Make it Plantamamita and turn your house into a little Garden of Eden. Reindeer Court is also home to delicious donuts at Izzy's Ices and Donuts and you can even step into doggy heaven in the new Hugo and Ted, offering gorgeous dog items and matching human pieces for all those summer walks.
Justin Schiffmann, owner of Ware, said that "it was a pleasure to welcome Robin Walker to Ware and Reindeer Court -after an ‘eventful’ week. He was delighted to see so many new and unique businesses choosing Worcester and Reindeer Court as the home for their new businesses. He took the time to meet several owners and learn a bit about their journey to business owning."
We very much agree with Justin that “the future of Reindeer Court is brighter than it has been for a long time and now is an excellent time to add it to your shopping trip to the city.”
