NEW April and May Tuesday Training courses are now available for booking

Are you a BID Business? Join Worcester BID for Tuesday Training and let’s make Worcester safer together.

Tuesday Training is a 2022 initiative aiming to bring useful and free training courses to Worcester BID members. We want Worcester to feel safe for everyone in both the day and night. We believe it is imperative that health-based training is offered to create a safer community, a safer city and to make your staff feel trained and ready.

We will be running training throughout 2022 for you and your staff to utilise. You may now sign up to the new following free training programmes for April/May:

  • [AED] Defibrillator Training
  • First Aid
  • Food Hygiene (Please register interest - dates to be released soon)
  • Conflict Management Training and Physical Intervention
  • Health and Safety With Risk Assessment

To find out more about how we can support your BID business press here to open the interactive .pdf and explore what we have on offer and what each course entails. Dates and times for each course may also be found in the document attached.

To book, please forward your chosen courses and dates to

FREE Digital Marketing Training - Book Now!

Join Worcester BID and the Worcester City Council for FREE digital marketing training for all businesses

As part of the Welcome Back funding to support the recovery of the High Street and to future proof our businesses Worcester BID and Worcester City Council are pleased to announce a series of digital marketing training. Supporting businesses to develop skills, strengthen SEO, raise awareness and engage with larger audiences.

Training is available to any business member within the City Council district. This training is open to all businesses as part of the Welcome Back Fund.

What courses are available to your business? 

All training will run 9.30 AM - 12.30 PM (variations may occur depending on the course taken).

7th March - Social media that works for you / 1-2 hours

Social media, the importance and how to make it work for you. Creating content, building communities and making a plan.

8th March - Benchmarking your analysis / 1-2 hours

Why analytics are important, how to analyse them and why you need to understand your importance to improve your overall profile.

14th March - Digital advertising made easy. / 1-2 hours

Pay per click advertising, display advertising, social media advertising and paying to reach new audiences.

15th March - Creating a digital strategy / 2-3 hours

Digital marketing strategy involves an assessment of specific goals that are achievable through online channels, we will use the time to create one for your business.

21st March - Content planning and scheduling / 1-2 hours

How to plan your content, create calendars, using local events to your advantage and prepare for it.

22nd March - SEO and why websites work / 2-3 hours

Getting started with on-page SEO, application of technical SEO, keyword research and using Google business listing to be seen more.

28th March - How to rank for the web and secrets of growth / 1-2 hours 

How to write for the web, understanding landing pages, keyword application and the power of blogging, beating Google.. or at least getting close.

29th March - SEO strategies made easy / 1-2 hours

SEO strategy is a detailed plan to improve a website's search engine rankings in order to capture more organic traffic, we will use the course time to create one. 

4th April - Practical Marketing / 1-2 hours

Marketing strategies, trending techniques, measuring success and applying immediate marketing actions.

5th April - Everything web and your digital storefront / 2-3 hours

SEO content strategies, how to improve your digital storefront, optimisation for small businesses and creating a stronger website.

11th April - Digital marketing and PR let's break it down / 2-3 hours

Raising your overall PR perspective, utilising local channels, local events and utilising the community to raise your profile.

12th April - Tik Tok, new audiences and you / 1-2 hours 

Why TikTok is one of the most powerful social media platforms, how to utilise it and what the next steps are to reach new audiences.

18th April - Top-ups and deeper learning based on what people found difficult / 1-2 hours

We will use this time for extra learning, anything that course attendees struggled with or want more detail.

19th April - Wrap up questions and how to manage it / 1-2 hours

Within this course we will wrap up the entire course, what has been learnt and follow up questions and getting ready to keep growing your business.

To book onto any of the course options available please email our Business Administrator, Alice Ingleby-Faulkner, at: with the course dates, titles and times you would like to register for.

WORCESTER Business Improvement District (BID) has announced Sam McCarthy as their new Chief Executive

Sam McCarthy, Worcester BIDs newly appointed Chief Executive

Sam joined the team in 2015 and has since worked on managing key partnerships and
has actively developed brand awareness within the city. Sam has a strong background
in business support and engagement and will strive to build awareness and improve
business within the commercial area of Worcester in her new position of Chief
Executive at the Worcester BID.

Notably, Sam has managed the BID through a difficult Covid period and has achieved a plethora of triumphs that have benefited Worcester’s business district. Such achievements include securing funding through the Worcestershire LEP to set up peer to peer networks and the development of a key partnership with Worcester’s Big
Parade, acting to connect the community and businesses, building customer confidence and to reconnect with the city. Further engagement with the local community has been undertaken to support local businesses through shop local campaigns and the recent development of the brand Make it Worc, which has improved B2B relationships in the BID area. Sam has also overseen the installation of infrastructure within two of Worcester’s most iconic heritage streets to permanently enhance and create a vibrant space.

Sam said: “I am thrilled to be appointed Chief Executive at such a pivotal time to support the recovery of our High Street. We recognise the need to be creative and ambitious by exploring ideas to activate space and utilise our outdoor areas more effectively creating a continental dining experience. Also, with a key focus on the night-time economy, Worcester BID will be leading on delivering Purple Flag status to the city as well working with our licensed venues to achieve Best Bar None standards.”

Mark Hughes, Worcester BID Chairman, said: “The board of directors is delighted to welcome Sam to the role of Chief Executive. Sam has a genuine understanding of the complexities of operating a BID and we are confident in her ability to lead the team over this critical post Covid time.”

We are hiring!

We are hiring! An exciting opportunity to join Worcester BID as a Business Engagement & Marketing Executive has arisen.

As the Business Engagement & Marketing Executive at Worcester BID you will be responsible for delivering high profile, targeted and proactive engagement with all BID businesses. If you are passionate about Worcester and are keen to make a difference, we would love to hear from you!

You can find the job specifications HERE.

Apply via Indeed, or apply directly to Sam McCarthy with a cover letter and CV to the following email address: