Worcester Waves the Purple Flag

Worcester city centre has been awarded the prestigious Purple Flag accreditation for its evening and night-time economy (ENTE), following a successful application process by the city. 


The Purple Flag is a nationwide award; it recognises Worcester as a vibrant destination for dining, entertainment and culture between the hours of 17.00 and 05.00, successfully promoting the safety and wellbeing of visitors and local residents.

The accreditation process in Worcester has been led over the past seven months by Worcester BID, in partnership with other city organisations Worcester City Council, and West Mercia Police.

Sam McCarthy, Chief Executive for Worcester BID, said: “Purple Flag accreditation demonstrates excellence in the evening and night-time economy. Worcester BID has been the lead delivery partner for the application, with Worcester City Council and West Mercia Police as supporting partners to achieve the status for the city.  Purple Flag assesses all areas of the night-time economy, looking at safety measures and how partners work together utilising city resources such as CCTV and the CityNet radio scheme. They also look into city enhancements, ensuring a feeling of greater safety.  For example, New Street and Friar Street’s festoon lighting recently added by Worcester BID creates a vibrant atmosphere but also adds additional lighting to the area, making it feel safer.”




To support the Purple Flag application, Worcester BID is delivering Best Bar None accreditation which is a scheme supported by the Home Office and assesses licensed venues, ensuring they are meeting licence conditions and celebrating their successes where they go above and beyond.  Worcester BID has also been working to improve community safety by training businesses in first aid, the use of automated external defibrillators (AEDs), and the treatment catastrophic bleeding, as well as installing five new AED kits within late licensed venues around the city.  The next steps for this project are installing community AED kits externally to ensure there is 24/7 accessibility to life saving equipment.
















Sam McCarthy continues: “Worcester achieving Purple Flag status reassures and builds consumer confidence that our city is a safe and vibrant place. It will also help to put Worcester on the map and encourage prospective investors to set up businesses, families to make Worcester their home, and students to select Worcester University as their first choice to study.”

Nicki Williams, Vice Chair for Worcester BID says: “Everyone has worked incredibly hard to get this accolade.  Our city businesses will notice such a positive impact through having this award.  It represents another positive development by these city partnerships, led by the BID in this case, to improve our city.”

Councillor Marc Bayliss, Joint Leader of Worcester City Council: “Worcester has a growing reputation as a great destination for shopping, sight-seeing, leisure and much more. Purple Flag status confirms that our city is a great place for a relaxing, enjoyable and safe night out and provides a great basis for boosting Worcester’s popularity even further.”

Superintendent Rebecca Love said: “The award of the Purple Flag, which is a nationally recognised award, is a reflection of the fantastic partnership working taking place within the city. For a number of years, West Mercia Police have actively supported and worked with the Worcester BID, working closely and collaboratively to make a very real difference to the lives of people living, working and visiting Worcester.
















“The improvements to local infrastructure such as increased and targeted CCTV, improved lighting and a partners connected radio system has enabled popular venues in and around the city to be attractive to the public, encouraging families and friends to gather and enjoy their time in the City. My local Safer Neighbourhood and Problem Solving Teams compliment the hard work and dedication of our partners and of my wider team of officers and staff in supporting our community.”

Rachael Mitchell, General Manager at Worcester Whitehouse hotel adds: “This award is a reflection of the hard work between Worcester BID and the night-time economy businesses that go out of their way to ensure the city is a safe, interesting and engaging environment offering a wide range of services and facilities to not only its own residents, but also customers and visitors from further afield.  This is most important when the hotel is liaising with domestic and international travellers and could make the difference of whether they come to stay in Worcester or not.”

Dean Hill, director of Tramps, Velvet and Mode, comments: “Achieving Purple Flag, along with the Best Bar none accreditations, supports the positive steps that we as licensees and Worcester BID are making to raise the profile of Worcester and make visitors feel safe and have an enjoyable time.  As a long-standing night club business owner and resident of Worcester I'd like to thank everyone involved in achieving this award for Worcester.”

Police and Crime Commissioner John Campion said: “I am delighted to hear Worcester city centre has been awarded the prestigious Purple Flag award.

“I am committed to tackling the traumatic impact anti-social behaviour has on people’s lives. Thanks to my investment of £510,000 through the Safer Streets fund and strong partnership working, we have been able to reduce the number of anti-social behaviour incidents dramatically.

"This year there has been a 47% reduction in the number of anti-social behaviour incidents from April to August compared to the same period in 2021. I want to see the number of incidents continue to go down and with the implementation of modern safety measures like LED streetlights and additional CCTV cameras, I will continue to work with partners to make South Worcestershire even safer.”






For further information on Purple Flag, please visit www.worcesterbid.com.

Events in city centre - A notice from Worcester City Council


Saturday 17 September

Worcester Music Festival stage in Cathedral Square, live performances from 11am to 5pm. For more details visit www.worcestermusicfestival.co.uk

Sunday 18 September

Worcester Music Festival stage in Cathedral Square, live performances from 11am to 3pm.

A Remembrance Service for Queen Elizabeth II will be held at Worcester Cathedral from 4pm to 5pm.

Monday 19 September

The state funeral of Queen Elizabeth II will be livestreamed to a screen in Cathedral Square. The funeral takes place from 11am, however television coverage is likely to be broadcast throughout the day.

We would like all businesses in the immediate vicinity to be aware of these activities taking place. If you have any questions please contact citycentre@worcester.gov.uk

Thank you.

Michelle Newell

Tourism and Events

Worcester City Council





Following rumours of an energy prize freeze, over 150,000 businesses from across the UK are urging Government to act on spiralling energy costs which are proving more detrimental than the pandemic.

The #BusinessSOS campaign warns of mass closure and redundancies if immediate and effective action isn’t taken – the true situation that Britain faces today.

The newly formed #BusinessSOS campaign, founded by organisations representing over 150,000 retail, leisure, hospitality and tourism businesses warns harm caused by the spiralling energy crisis is superseding the pandemic with the potential to cause irreversible damage to UK high streets and the economy.

The #BusinessSOS campaign believes mass closures and redundancies are inevitable if Government does not swiftly implement measures that alleviate the critical pressures that businesses, like households, have been facing since April 2022.


#BusinessSOS three-point-plan to support ailing businesses:

Reduce VAT
• Headline rate reduced from 20% to 12.5%
• Business energy bills reduced from 20% to 5% to match domestic billing

Business Rates Relief
• 100% rate relief until 31st March 2023

Energy Rate Relief
• A discounted kwh price on all business energy bills




Matthew Sims, Founder of #BusinessSOS campaign and CEO of Croydon BID said:
“The new Prime Minister has days to save the high street as we know it. The impending announcement on how the Government will tackle the energy crisis facing businesses will either ensure businesses can remain trading or set in motion mass closures and redundancies. To say the energy crisis is worse that the pandemic is not an understatement, it is the reality facing businesses today and why the clock is ticking for the new Government to provide clarity and introduce measures providing tangible and immediate relief.”


Sam McCarthy, Chief Executive Worcester BID said:
“Government needs to act swiftly and decisively on rising energy costs to reassure businesses and communities across Worcestershire and the UK who are now at breaking point. Further delay could lead to many business owners and households going into debt, closure, and unemployment.

As a business community we need to work together. Worcester is proud to have 67% of its city made up of independent businesses now is the time to support local and keep our local
economy going.”

Andrew Taylor, Founder of #BusinessSOS campaign and Managing Director of Bart & Taylor said:
“Without immediate intervention local communities will change forever as they lose their social spaces. For the first time in living memory, energy costs are now greater than rent and increasing on a daily basis in the absence of any intervention or price cap since April. After surviving the pandemic it seems ludicrous that the needs of businesses are currently not being heard and could see the billions of funding provided during the pandemic go to waste.”

Kate Nicholls, CEO of UKHospitality, said:
“The hospitality sector is crucial to delivering the business-led growth the new Government is striving for, but we are facing an existential crisis due to soaring energy bills. We’re encouraged by the new Prime Minister’s commitment to tackling energy prices, but we need to see urgent, comprehensive action. As well as a price freeze, we need to see a cut to VAT and a business rates holiday if businesses in the sector are to have any hope of making it through the winter.”

Bill Addy CEO of Liverpool BID and Chair of The BID Foundation said:
“Businesses recognise that they benefited from the immediate support given them during the pandemic but we are in danger of all that support being thrown away as those same businesses that have worked valiantly to recover will be decimated by the cost of living crisis. Business is now at a watershed moment that needs an urgent response from our new Prime Minister, they need hope and certainty if they are to survive. It is business that will ensure that UK can grew the economy out of the coming recession but do that business needs to survive and that requires urgent action.”

Ojay McDonald, CEO of Association of Town and City Management said:
“Right now, businesses are already deciding to scale back or shut up shop for good. The knock-on impact on employment is unimaginably bad. We need decisive action from the
government now to save the high street. Let's not shy away from how comprehensive this support needs to be. Energy prices have been unsustainable for months. We are at the stage where a price freeze is inadequate.
Discounts on the cost of energy are vital. We also need to halt the decline of consumer confidence to keep businesses trading. That's why this three-point plan on energy, VAT and businesses rates as a combination is the right route to take.”

Michael Kill, CEO of Night Time Industries Association said:
“Over the last week we have seen a huge escalation in closure notices from pubs, bars, restaurants, venues and clubs across the country, with over 70% of businesses stating they will be financially compromised within weeks, all of which have stated untenable operating costs as reasons too close.”

“The industry's future is finely balanced between the delivery of an imminent survival package by the new Chancellor and continued consumer spend and confidence!”


Emma McClarkin, Chief Executive of the British Beer and Pub Association, said:

“The pub and brewing sector makes a huge contribution to our economy in high streets and local communities throughout the country, yet it still remains in a precarious position after the pandemic. Immediate action on energy is critical, but investment in our sector for the longterm is also essential. As the PM works towards a fiscal statement and full budget we hope she will seriously consider a cut to business rates and VAT so Britain’s pubs and brewers can get back on their feet fully and thrive in the communities they proudly serve.”


Joss Croft, CEO, UKinbound said,
“For the UK’s inbound visitor economy, a £28.4 billion export industry, to continue its recovery and exceed pre-pandemic levels, a fully functioning domestic leisure, retail and hospitality industry is absolutely paramount, however the current inflation and energy crisis is set to derail this. We need swift and decisive action from Government to safeguard businesses and jobs across the country.”

Worcester BID are sponsoring Worcester Paint Fest!

Worcester BID are proud to announce that were sponsoring 2 Artists for the Worcester Paint Festival!


Pogo Stencils

Pogo Stencils is a French artist who specialises in complex, multi-layer stencils. A big name in the Cheltenham Paint Festival 2018 & 2022, he has painted at Upfest, Beeston Paint Festival, Southsea Paint Jam and various locations in Britain.


Helen Haynes Artist

A Worcester based artist who specialises in black and white to produce intricate designs. She loves the challenge of working with two colours. Inspired by the outdoors and having an eye for detail. She even painted Inky the elephant at last year's elephant trail!.

Make sure to come on down to enjoy the festival over the 17th and 18th of September.