Worcester is set for a vibrant and exciting summer with a multitude of fantastic events!

Worcester BID is thrilled to partner with the Waddle of Worcester as the Community and Education Partner. This unique event will bring creatively designed penguin sculptures to the city and aims to foster local pride and community engagement, enhancing the vibrancy of Worcester while boosting footfall, dwell time, and spending in the city. As part of the initiative, Worcester BID will place baby penguin sculptures in business windows, integrating the trail with the business community and highlighting its commitment to educational and cultural initiatives. This effort will also support vital fundraising for St. Richard’s Hospice.

Additionally, Worcester BID is organising a summer window art trail across 50 city centre business windows, themed on the penguin trail. This will bring extra vibrancy to the city, support local businesses, and paint the town penguin!

Another highlight of the summer is the return of the historic Three Choirs Festival from July 27 to August 3. Known as one of the world’s oldest classical choral music festivals, this year’s event will explore the theme of the natural world, celebrating compositions inspired by Earth’s landscapes and seascapes. With performances from renowned musicians and choirs, as well as premieres of contemporary works, the festival is a cultural gem for Worcester, enriching the city’s artistic scene and boosting local tourism.

In an exciting collaboration, Worcester BID and the Three Choirs Festival will be introducing a music trail this summer. This interactive experience allows participants to explore the works of historic and contemporary composers featured at the festival by scanning QR codes on shields displayed in business windows. Participants can listen to music instantly or access detailed information about the artists and the full trail through a comprehensive Linktree. With 15 boards to discover, including three special gold ones, this trail brings the festival further into the city, promoting footfall and adding a unique dimension to Worcester’s cultural festivities.

This summer, Worcester promises a season filled with creativity! Stay tuned for more details in this special edition of Worcester Sounds.