Worcester Business Improvement District (BID) are delighted to announce their new appointment Crystal Thompson as Business Engagement & Marketing Executive.

Crystal joined the BID team in 2021.  Since joining, Crystal has worked on creating a new social media presence across platforms Instagram and TikTok as well as including the BID district in journalistic work and magazines to target vast audiences. Crystal has also been developing key business relationships in the city centre and looks forward to expanding partnership and stakeholder engagement.

Crystal has a background in editorial work and business marketing. Having grown up in Worcester and returning to call it home once again following studies, Crystal has strong ties to the city and has a real passion for improving trading standards in the city.

Crystal said: “Worcester has a fantastic mix of independent and high street businesses that make a visit to the city centre feel unique. Worcester provides a local, friendly feel due to its size and its welcoming business owners – it truly offers a far more personable experience than larger cities”.

Contact Crystal if you would like to get your BID business involved with any promotional activities.