Worcester’s historic independent wine shop, Evertons Wine Merchants & Shop, is celebrating a major national win after being named Winner of the Independent Wine Merchants Competition in England for its standout Rioja Month campaign.
Established in 1918, Evertons has long been a cherished fixture of Worcester’s independent retail community. For their winning campaign, the team set out to showcase the sheer diversity of Spain’s most famous wine region, taking customers on an immersive journey through crisp whites, vibrant rosados, and classic aged reds.
The month-long celebration featured a fully dedicated in-store experience complete with official merchandise and striking displays, alongside an intimate Rioja Masterclass that explored the distinct sub-regions of Alta, Alavesa, and Oriental. Backed by daily expert wine chat and personalised recommendations, the campaign engaged wine lovers old and new.
Speaking on the fantastic win, the team at Evertons shared their gratitude: “To every single one of you who popped into the shop, attended the masterclass, tried something new, or took home a bottle—thank you! This award wouldn’t have happened without our wonderful community of wine lovers.”
As Evertons celebrates over a century of trading in Worcester, this national recognition highlights the brilliance, passion, and expertise found right on our high street.