A brand-new heritage trail celebrating Worcester’s rich history and iconic pear connection is now live!.
Created in partnership between Worcester BID and Visit Worcestershire, The Worcester Pear Trail will run from 20th July until 4th September and will feature 10 heritage-themed pear sculptures displayed in business windows across Worcester city centre.
To further transform the city centre for the summer, 35 business windows will also be adorned with bespoke pear blossom artwork, creating a wider experience for residents and visitors alike.
The pear sculptures and blossom window artwork for the campaign have been designed by Worcester BID’s Creative Lead, Catt Standen.
Samantha McCarthy, CEO of Worcester BID said, “We are delighted to be partnering with Visit Worcestershire to help drive tourism into Worcester and encourage more people to experience everything the city has to offer. The Worcester Pear Trail provides a fun and interactive way for visitors and residents alike to explore Worcester’s rich heritage while supporting local businesses throughout the summer.”
Alongside the trail, Worcester BID will also host a series of community workshops in collaboration with The Hive, engaging pupils from local schools to help create a pear blossom archway installation.
The project takes inspiration from Queen Elizabeth I’s historic visit to Worcester, where she was greeted by an orchard of pear trees and famously picked a pear directly from one of the trees herself, a story which remains an important part of the city’s heritage today and pears can be spotted across the city centre to this day!
Lorna Robinson, Visitor Economy and Destination Manager of Visit Worcestershire said, “The Worcester Pear Trail shows what can be achieved through strong partnership working, bringing together our businesses, creativity and heritage to deliver something truly accessible & engaging for the summer. It offers a simple, fun way for families and visitors to explore Worcester’s rich history, supporting our wider ‘Summer of Heritage’ campaign across the County. Most importantly, it’s another reason for people to spend time in the city, discover its stories, and see first-hand why the City and wider Worcestershire holds such an important place in England’s history.”
Each pear sculpture will feature a QR code, allowing visitors to learn more about Worcester’s pear heritage and the stories behind each trail location. Participants will be able to complete the trail digitally via a free pass (PRESS HERE TO SIGN UP) or using printed trail maps that can be picked up at The Worcester Tourist Information Centre
As you hunt for the Pear sculptures, make sure to keep your eyes peeled for our pear blossom themed window at across the city, and if you’ve completed the sculpture trail and want to find all of the window art locations, you can view the map here. WINDOW ART LOCATIONS
To stay updated on the app launch, trail details, and prize draw information, follow Worcester BID’s trail and events page on Facebook here.
