Cathedral Square Gears Up for the Races with an Exclusive "Golden Horseshoe Hunt"

To celebrate the upcoming “Cathedral Square Goes to The Races” event, bringing Ladies’ Day to the streets of the Square on Saturday, June 6th, 2026, Cathedral Square invites visitors to take part in a week-long Golden Horseshoe Hunt. Starting Tuesday, May 26th, 2026, during the May half-term, hidden golden horseshoes will be scattered throughout the square for eagle-eyed visitors to discover.

Participating is simple: visitors are encouraged to explore Cathedral Square, and its venues on the High Street, Pump Street, and College Street to locate the hidden treasures. Once a golden horseshoe is found, it can be taken to a participating store to claim a prize.

To help hunters on their quest, Cathedral Square will be sharing exclusive clues and competition hints via their social media channels:

Facebook: @cathedralsqworc
Instagram: @cathedralsq

Lucky winners will have the chance to secure a variety of premium prizes from popular local businesses and brands. The treasure trove of rewards includes:

Dining & Treats: Vouchers from Popeyes and Five Guys gift boxes from Hotel Chocolat, sharing platters from All Bar One, and vouchers from Muffin Break and Coffee#1.
Entertainment: Group escape room experience from Escape Hunt Worcester and free golf game vouchers from Mr Mulligans!
Lifestyle & Fitness: One-month memberships at Topnotch Gym, themed races piercing from Four Leaf Piercing, and even a house plant from The Jungle Club.

Holly Wood, Operations Assistant for Martin Commercial Properties Limited, said:

“We’re excited to bring the Golden Horseshoe Hunt to Cathedral Square as it’s a fantastic opportunity for all our tenants to come together and be part of something fun, engaging, and community-focused.

Events like this help drive footfall across the whole Square, encourage visitors to explore businesses they may not have visited before, and create a real buzz ahead of our ‘Cathedral Square Goes to The Races’ event.

It’s a great way for tenants to showcase what they offer while being involved in an experience that brings people into the city centre during the half-term period.”

The Golden Horseshoe Hunt serves as the perfect warm-up for the main event, “Cathedral Square Goes to The Races,” taking place on Saturday, June 6th, 2026. This upcoming celebration promises a day of racing-themed fun, community spirit, and high-energy entertainment for all visitors.

Don’t miss your chance to join the hunt, win incredible prizes, and prepare for a fantastic day at the races.

Press here to discover more > Golden Horseshoe Hunt Worcester 2026 Cathedral Square Half Term Event

by BID Team

WORCESTER CELEBRATES 35 YEARS OF THE MIDLANDS AIR AMBULANCE CHARITY AS IT MARKS INCREDIBLE MILESTONE

WORCESTER CELEBRATES 35 YEARS OF THE MIDLANDS AIR AMBULANCE CHARITY AS IT MARKS INCREDIBLE MILESTONE

Celebrating the lifesaving organisation ahead of its official 35th anniversary tomorrow, 21st May 2026

The Midlands Air Ambulance Charity is celebrating a monumental milestone! Tomorrow, Thursday 21st May 2026, marks exactly 35 years since the official launch of the Midlands Air Ambulance Charity, an indispensable service that has provided advanced clinical care and saved countless lives across Worcestershire and the wider region since May 1991.

From its humble beginnings operating just a single helicopter three and a half decades ago, the charity has grown through continuous innovation, experience, and an unwavering commitment to rapid medical response. Today, it operates an advanced fleet of helicopters and multiple critical care cars, ensuring that trauma treatment reaches those who need it most within minutes.

Because the Midlands Air Ambulance Charity receives no direct government or National Lottery funding for its daily missions, its survival relies entirely on the generosity of local people and businesses.

How You Can Show Your Support

As we celebrate this 35-year milestone, here are the most impactful ways you can help ensure they are here for another 35 years:

Business Partnerships: Local businesses can become corporate sponsors, choose the charity for charity-of-the-year partnerships, or place donation tins at checkout points.
Volunteer Your Time: Follow in the footsteps of volunteers like Alison Hill, the charity’s longest-standing staff member, who joined as a volunteer in 2004 and now manages the volunteer network. Dedicated volunteers are the heart of the charity’s family.
Donations and Shopping: Support the charity locally by dropping off your donations or browsing the excellent selection of goods at our city-centre branch.

Find the Worcester’s Midlands Air Ambulance Charity Shop in Friary Walk, Worcester(formerly known as Crowngate Shopping Centre).

Happy 35 years!

by BID Team

Little Italy Brings Authentic Italian Flavour to Worcester

Little Italy Brings Authentic Italian Flavour to Worcester

Did you know that a true taste of Italy can be found in the heart of Worcester? Little Italy, an independent café and deli located on The Foregate at the opening of The Hopmarket, has been delighting customers since opening at the end of August 2025.

Owned by Francesco Tripodi, Little Italy offers a warm and welcoming experience inspired by traditional Italian food culture. In just a few short months, it has quickly become a go-to destination for those seeking quality ingredients, great coffee and a relaxed atmosphere.

Visitors can enjoy a range of café favourites including freshly made sandwiches, focaccia and hot lunch options, alongside expertly brewed coffee and indulgent cakes. A standout highlight is the recently introduced ILLYCREMA, a creamy, refreshing iced coffee made with premium ILLY beans that is already proving popular with customers.

Beyond the café, the deli offers a carefully curated selection of authentic Italian produce, perfect for taking a little piece of Italy home. From premium cheeses, sausages, and cured meats to cupboard essentials, customers can find everything they need to elevate their home cooking. The range includes high-quality products such as Rustichella d’Abruzzo pasta, Mutti sauces, premium tinned fish, pesto, dried goods, and more.

Little Italy also caters to a variety of dietary needs, with both gluten-free and vegan options available to take away.

Located at 16 The Foregate, WR1 3QD, Little Italy is open Tuesday to Thursday from 9am to 5pm, Friday and Saturday from 9am to 5:30pm, and Sunday from 11am to 3:30pm.

With its focus on quality ingredients and a genuine passion for Italian food, Little Italy is already making its mark on Worcester’s food scene. With something exciting set to launch later this year, it is certainly one to watch.

Pop in and say hello to Francesco for a true taste of Italy.

Learn more here

by BID Team

Award-Winning Worcester Plant Business Returns to the City Centre with Chapel Walk Opening

Award-Winning Worcester Plant Business Returns to the City Centre with Chapel Walk Opening.

An award-winning Worcester independent business has officially returned to the city centre with the opening of its new store in Chapel Walk Worcester.
Plantamamita, known for its specialist indoor plants, botanical styling and immersive workshops, has made a phenomenal start since opening the doors to its beautifully designed new unit, attracting strong interest both online and from visitors to the centre.

The business was previously based within Worcester city centre before relocating to larger premises on London Road, where it continued to grow a loyal customer base and expand its offering. The new Chapel Walk opening now gives Plantamamita a renewed city centre presence alongside its established London Road location.

Adding to the excitement surrounding the opening, Plantamamita has also recently been recognised at the prestigious RHS Malvern Spring Festival, where the business was awarded a 4 Star Trade stand Award — highlighting the quality, creativity and presentation that has helped make the business so popular across Worcestershire.

The opening follows the successful relocation of long-standing independent retailer Knit N Stuff, which recently moved from its Chapel Walk unit into a larger premises in Friary Walk after outgrowing its original location due to continued success and customer demand.

The move created the opportunity for Plantamamita to return to the city centre and bring its distinctive plant-focused retail experience into Chapel Walk.

Mike Lloyd, Centre Manager at Chapel & Friary Walk Worcester, said:
“We are absolutely delighted to welcome Plantamamita to Chapel Walk Worcester. The response from visitors has already been fantastic and the shop itself looks absolutely stunning.
It is especially positive to see successful independent businesses continuing to invest in Worcester. Knit N Stuff’s move into a larger unit in Friary Walk is a brilliant example of growth within the centre, and it has allowed another established Worcester business to return to the city centre with an exciting new presence in Chapel Walk.
The recent recognition at RHS Malvern Spring Festival also highlights the passion, creativity and quality behind the business, and we are excited to see Plantamamita continue to grow within the city centre.”

Liuva Chacon, Owner of Plantamamita, said:
“We are incredibly grateful for all the opportunities coming our way. As an independent family-run business, we approach every opportunity with hard work, determination and a genuine passion for what we do — something that originally started in a garden shed during lockdown.

None of this would be possible without the amazing support we have received from the Worcester community.

The success we experienced at the RHS Malvern Spring Festival has also resulted in an invitation from the RHS to appear at the Badminton Flower Show in July, where we will be creating a gazebo-style ‘Houseplant Extravaganza’.

Alongside our new Chapel Walk store, we will continue trading at markets across the Five Counties and keep growing the business we love. We can’t wait to welcome everyone in.”

Plantamamita arrival continues the ongoing evolution of Chapel & Friary Walk Worcester, with a growing mix of independent retailers, national brands and experience-led businesses helping strengthen Worcester’s retail and leisure offering.

Visitors are encouraged to pop in, explore the new store and discover more about the workshops and immersive experiences planned by the Plantamamita team.

Visit their website

by BID Team